Latest Intelligence on Consumer Packaged Goods

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Type Product title / description Pub Price
CommentWire
CommentWire

Allied Domecq: booze and text

Allied Domecq is turning more and more to SMS marketing to reach consumers, particularly when trying to raise brand awareness. SMS marketing has several key benefits, such as low cost and wide reach, but the real advantage is that each campaign can be tailored to serve the needs of the brand.

Published By Datamonitor
23 Jul 2002
CommentWire
CommentWire

Allied Domecq: cactus problems don't spike growth

Published By Datamonitor
03 May 2001
CommentWire
CommentWire

Allied Domecq: freezing out the competition

Allied Domecq's [ALLD.L] popular Stolichnaya premium vodka brand is embarking on an aggressive new marketing campaign. The multi-million dollar "Frozen" promotion targets the young, male consumers most sought after by beer companies. As younger consumers increasingly choose spirits and sweeter drinks over beer, brewers may yet find themselves catching a cold from the likes of Stolichnaya.

Published By Datamonitor
14 Oct 2004
CommentWire
CommentWire

Allied Domecq: gearing up to splash the cash

Competition in the spirits industry is getter hotter as acquisitions and partnerships continue. Allied Domecq has made a number of small-scale acquisitions recently, but is surely regretting its withdrawal from the Seagram sale. Although Allied is still the global number two, it should do some serious shopping pretty soon, before it's too late.

Published By Datamonitor
30 Apr 2002
CommentWire
CommentWire

Allied Domecq: no need for Seagram

Published By Datamonitor
13 Dec 2000
CommentWire
CommentWire

Allied Domecq: thinking outside the box

Spirits and wine giant Allied Domecq's [ALLD.L] venture into television advertisements marks the first-ever foray into television for Stolichnaya. The campaign is part of a wider, innovative sponsorship deal to market eight major Allied Domecq brands. As consumers grow less responsive to traditional marketing techniques, the firm hopes to capture their attention by more subtle means.

Published By Datamonitor
09 Dec 2004
CommentWire
CommentWire

Allied Domecq: V cheeky sponsorship

Allied Domecq [ALLD.L] has entered a sponsorship agreement with the Channel 4 chat show V Graham Norton. By replicating the tactics employed by rival Diageo [DGE.L], it hopes to gain market share in the UK liqueur sector and target the female consumer segment more effectively.

Published By Datamonitor
14 Oct 2003
Expert View
Expert View

Alpha Airports: takeover heralds further consolidation

Alpha Airports has approved a GBP193.6 million takeover by Italy's Autogrill. Autogrill's proposed purchase of Alpha Airports follows a week of activity, which has seen fast-food operator Autogrill building up its stake in the UK-based airline services firm. The move will provide Alpha with necessary scale on a global level to compete in the fast-growing and consolidating airport services market.

Published By Datamonitor
05 Jun 2007
CommentWire
CommentWire

Alpro: free from fear, but not risk

Alpro is aiming to capitalize on consumers' fears as well as their growing health awareness with a new marketing initiative for its soy-based foods. Although there is growing interest in foods that are free from certain ingredients, manufacturers must be aware of the dangers that marketing down this route entails.

Published By Datamonitor
11 Feb 2003
Expert View
Expert View

Amazon: biting off more than it can chew?

Amazon has announced its entry into the UK food & grocery market, extending its comprehensive non-food proposition to include over 22,000 food & grocery lines. While the pureplay has made it clear that its offer is at the earliest of evolutionary stages, Verdict believes that it is highly unlikely to have a significant impact on the UK food & grocery market in its current incarnation.

Published By Datamonitor
08 Jul 2010

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