Yogurt: top flavors in new products

Published By Datamonitor

Yogurt: top flavors in new products

Published By Datamonitor

Yogurt: top flavors in new global product launches

Published By Datamonitor

Yakult: targeting US demand for functional health, convenience

Yakult, the Japanese probiotic yogurt drink, is receiving its first launch in the US. Previously only a niche item, Yakult stands to benefit from the increasing maturity in US consumers' desires for credible, convenient nutraceutical solutions.

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WSA: the friendlier face of alcohol regulation

In response to a government interim report on alcohol harm reduction, the WSA has released its own recommendations. Unsurprisingly, it argues against the more drastic actions the government proposes. However, the WSA's less costly suggestions are nothing new. They require little effort on the part of the industry and it is likely that they will also have little effect.

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Wrigley: Viagra gum raises expectations

If Wrigley [WWY] is to bring its Viagra gum to market before 2011 it will need to negotiate hard with Pfizer [PFE], which holds the Viagra patent until then. If the product does come to market, demand will undoubtedly be high. If a success, the technology of implanting drugs in gum could increase in popularity and potentially be used for more valuable healthcare applications.<BR />

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Wrigley: the innovation game

Wrigley's new oral health gum offering shows it understands well the need to stay at the cutting edge of product innovation. With a consumer base hungry for these products, Wrigley must use its brand strength to fight off competitors that are keen for a share of this lucrative market.<BR />

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Wrigley: sweet on chocolate

Although the Hershey battle is over, Wrigley has admitted it's looking for other targets to bolster its position in the confectionery industry. Wrigley is the leading gum player with a 50% global market share, but it wants to expand into chocolate. As the confectionery industry consolidates into a handful of giants, Wrigley would do well to establish itself among this concentrated group.<BR />

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Wrigley: profits and expansion

World gum leader Wrigley [WWY] has started 2004 with strong sales and volume growth across the globe. With plans ramping up for a product launch in Singapore later this year, all eyes will be on the campaign Wrigley puts forward to encourage socially responsible gum use and disposal.

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Wrigley: introducing itself to the chocolate market

The purchase of an 80% stake in premium chocolate company A. Korkunov will allow Wrigley, which already operates in Russia, to form effective synergies with the company, through leveraging existing distribution networks, and enable it to capitalize on the growing disposable income of the country's burgeoning middle class. The move will also allow it to branch out into chocolate confectionery.

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