Latest Intelligence on Consumer Packaged Goods

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Type Product title / description Pub Price
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Superfoods muscling into the skincare segment

First gaining attention for their apparent health benefits, superfoods could be a marketing dream for the skincare sector. Hoping that the perception of these "miracle foods" will add some luster to skincare sales, touting products rich in "natural" vitamins and minerals that can penetrate the skin has unlimited potential in captivating the minds of health-conscious consumers.

Published By Datamonitor
03 Jun 2015
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Packaging Innovation of the Month: Nisshin shakes up the flour market

Paper or plastic film bags are usually the go-to format around the world for packaging flour, but on the whole these are not exactly consumer-friendly, or even product-friendly for that matter. With its new pack format for cooking flour, Nisshin Foods in Japan has bucked the trend and decided that a PET shaker jar is the way to go in providing consumers with a convenient, user-friendly pack.

Published By Datamonitor
02 Jun 2015
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PLA Innovation of the Week: go bold or go home: frozen vegetables go bold

Everyone knows that vegetables are "good for you," but not everyone loves the taste of plain vegetables. Birds Eye Steamfresh Flavor Full frozen vegetables address the taste issue by adding bold flavors like buffalo, teriyaki, barbecue, and ranch to frozen vegetables for the first time. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
27 May 2015
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PLA Innovation of the Week: a new gin with the bite of lobster, literally

Liquor is probably not the first type of alcoholic beverage one would try to pair with food, but that may be changing. Lobstar gin is not only made with real lobster, but is intended to be served alongside the crustacean. New in Belgium, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
19 May 2015
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Starbucks' "mini" Frappuccino paves way for portion-controlled indulgence

Starbucks in the US has announced the addition of a new "mini" Frappuccino to its menu, in an effort to meet the needs of weight-conscious consumers who still want a little indulgence. The mini blended iced drink measures around 300ml; 50ml less than the - previously smallest "tall" size.

Published By Datamonitor
14 May 2015
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Discovering green gold: opportunities during an olive oil shortage

Once upon a time in Puglia, a county in Southern Italy, millenary olive groves provided 12% of worldwide olive oil production. Well, following a fairytale plot, a maleficent bacteria disguised with a musical name, Xylella fastidiosa, along with adverse weather conditions contributed to a decline in production of 20% in 2014.

Published By Datamonitor
13 May 2015
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Are fruit juice makers throwing away their answer to the sugar content conundrum?

It is no secret that the fruit juice industry is increasingly under fire from critics who see it as contributing to the global obesity crisis. With the sugar content of carbonated soft drinks coming under a microscope globally, it was likely only a matter of time before fruit juice faced similar scrutiny. However, are juice-makers actually throwing away the best answer to the sugar content issue?

Published By Datamonitor
11 May 2015
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PLA Innovation of the Week: detox beyond juice - a new cereal takes the detox concept into foods

Detoxing is said to rejuvenate the body by ridding it of toxins thought to build up over time. Earnest Eats "detoxifying" hot cereal moves the concept to foods with a high fiber cereal containing ingredients that support digestion, healthy liver function, and the body's natural detox process. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
11 May 2015
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PLA Innovation of the Week: the first-ever molded paper jug for cat litter

Plastic jug packaging is popular because it is strong and light. However, plastic is made from fossil fuels and has solid waste issues. Purina Pro Plan Renew clumping litter minimizes these issues with a recycled and recyclable molded pulp shell jug that contains zero plastic. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 May 2015
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Packaging Innovation of the Month: 3D printed pack is a gamechanger

A customized pack is nothing unusual in the personal care sector, where both luxury and mainstream brands want to stand out from the competition, but to date no one has taken the same step as Anita's Balm in the quest for a distinctive look that is also eco-friendly, and the company's 3D printed pack is a worldwide first.

Published By Datamonitor
05 May 2015

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