Latest Intelligence on Consumer Packaged Goods in Taiwan

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Type Product title / description Pub Price
ResearchWire
ResearchWire

Instant coffee: brewing up success in Taiwan

Published By Datamonitor
25 Jan 2006
CommentWire
CommentWire

Diageo: marketing is no laughing matter

An apparently tongue-in-cheek advert has landed Diageo in hot water by offending the government of Taiwan. Political pressure may yet save Diageo's revenues, if not its blushes, but the lesson is clear. In an increasingly interconnected world, companies must consider the implications of their actions more carefully than ever before.<BR />

Published By Datamonitor
15 Jan 2003

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