Vodafone: when Irish ears are smiling

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Vodafone: TXTRS NEED 2 BCUM mCONSUMRS

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Vodafone: that'll do nicely

Vodafone is currently trialing a system to allow consumers to pay for goods and services, using their existing payment cards and bank accounts, over their mobile phones. The company hopes that the convenience of the system will attract customers, thus boosting its data revenues. However, it will need to ensure that people believe the service is secure.

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Vodafone: taking control in the US and Japan?

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Vodafone: signing up for mCommerce trial

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Vodafone: dominating Down Under

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Vodafone: digging its heels in

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Vodafone: banking on data

The lower subscriber figures don't matter too much, as Vodafone's focus is now on boosting average revenue per user (ARPU). Unfortunately, 12-month ARPU figures were also down. Data revenues were up, which Vodafone believes will allow it to raise ARPU going ahead. However, the challenge will be in migrating users from SMS to higher-value messaging services.

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Vodafone/Vivendi: entertaining the mobile public

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Vodafone/Sony: playing the wireless game

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