Latest Intelligence on Retailing

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Type Product title / description Pub Price
CommentWire
CommentWire

Cadbury/Experentis: promoting South American stimulants

The launch of two new guarana chocolate bars for UK clubbers highlights the increasing use of trend-spotting in product development. But while giant Cadbury relies on traditional advertising, newcomer Experentis will use experiential and event marketing to target its core audience more precisely. The smaller firm's approach could well pay off.

Published By Datamonitor
09 Sep 2002
CommentWire
CommentWire

T&S Stores: profiting through convenience

T&S' success relies partly on timely acquisitions and investment in new product tracking technology, but mainly in its provision of a much-needed service. The convenience meal market will continue to grow as families find themselves pressed for time, unconcerned about the traditional meal, and unable to agree on a joint menu.

Published By Datamonitor
26 Mar 2002
CommentWire
CommentWire

Priceline: the price still isn't right

Published By Datamonitor
03 Nov 2000
CommentWire
CommentWire

eCommerce: the Priceline isn't right

Published By Datamonitor
06 Oct 2000

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