Latest Intelligence on Retailing

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Type Product title / description Pub Price
CommentWire
CommentWire

Cadbury/Experentis: promoting South American stimulants

The launch of two new guarana chocolate bars for UK clubbers highlights the increasing use of trend-spotting in product development. But while giant Cadbury relies on traditional advertising, newcomer Experentis will use experiential and event marketing to target its core audience more precisely. The smaller firm's approach could well pay off.

Published By Datamonitor
09 Sep 2002
CommentWire
CommentWire

Australia: Woolworths launches credit card

Woolworths has become the first Australian company to launch a credit card with a sophisticated loyalty program, capable of collating data regarding consumer purchases. This data will eventually be utilized in Woolworths' marketing efforts, and is seen as even more important than the financial aspect of the card.

Published By Datamonitor
28 Aug 2008
Expert View
Expert View

Asda: focus on value drives growth

Asda delivered an impressive 12th successive quarter of market out-performance in Q1 2009, with like-for-like sales increasing by 8.4%. While Asda's strong price proposition is attractive to the current frugal consumer, therefore boosting growth, the retailer must continue to improve its quality perception to ensure that this performance is maintained in the long term.

Published By Datamonitor
15 May 2009
CommentWire
CommentWire

Alexon: giving itself the boot?

Alexon has lost half of its market value since April, meaning it could be ripe for a takeover bid. Alexon is believed to want a full company sale, but the limited synergies between the footwear and fashion arms of the business is likely to result in the business being split anyway.

Published By Datamonitor
21 Aug 2006

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