Latest Intelligence on Glass Containers and Packaging

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Type Product title / description Pub Price
CommentWire
CommentWire

Ella's Kitchen: increasing product shelf impact with new package design

Consumer demand for "new and improved" in every product is causing many food and drink companies to offer more appealing product packages. Tapping into this trend, Ella's Kitchen is launching a new package design. While innovation and creativity are important purchase drivers, the emotional connection that consumers have with the original package of a product must not be underestimated.

Published By Datamonitor
17 May 2011
Expert View
Expert View

Packaging Innovation of the Month: vodka goes pop!

Voz sparkling vodka is the first brand of its type to use the innovative Zork SPK resealable closure as an alternative to conventional champagne-style corks and plastics stoppers. It offers consumers a genuine packaging benefit, while retaining the opening ritual we associate with sparkling drinks, and can be used time and time again.

Published By Datamonitor
26 Feb 2014
Expert View
Expert View

PLA Innovation of the Week: the vodka that thinks it's an entertainment center

You know you're not talking about ordinary vodka when it comes with an instruction manual and information about warranty service. But that is just the beginning for Raduga Nanofilter Electronic Compression Vodka. Raduga features a special reusable filtering mechanism, LEDs, and sound effects. New in Russia, it is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
26 Feb 2013
Expert View
Expert View

Targeted products could boost the use of cans in the wine sector

Leading European beverage can maker Rexam is working with partners to improve the packaging of wine in cans. The company is hoping to see growth in the use of cans by younger consumers, especially at outdoor events, but faces competition from both glass and plastic.

Published By Datamonitor
07 Jul 2011

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