Will technology save newspapers from the economic crisis?

As ad revenue plummets and competitive pressure mounts, newspapers are using new technological systems to boost workflow efficiencies, curb operational expenditure and expand service portfolios. For the beginning of 2009, highlighting immediate cost saving benefits is the most important message to take to market for technology vendors, professional services companies and systems integrators.

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Hutchison 3G: the strongest content just might be enough

H3G is building a strong stable of mContent, from Premiership football to Kiss FM. It needs to. Making money in the UK market will be touch and go even with the best content, many of the people who created the Orange brand, and a first-mover advantage in 3G. If its early launch plans run into trouble, H3G could still hit serious problems.

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Unilever: getting ahead in advertising

The cross-platform deal will allow Unilever to reach a broader range of consumers. Perhaps more importantly, it will also help it to develop highly specific targeted marketing initiatives. Unilever's competitors will need to update their own marketing initiatives in response, even as many companies dig in for the recession.

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News Corp: delivering the bad news

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News International: cash for crosswords will pay off online

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AOL Time Warner/IPC: building a European base

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Emap: badly planned direction for the USA

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Gene therapy friend or foe

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FT Mobile: ready to WAP the operators

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AOL Time Warner: America online, but what about the world?

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