Yahoo!: porn doesn't pay

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Yahoo!: advertising its downfall

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Vodafone/Vivendi: entertaining the mobile public

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Vivendi: roll up for the firesale

With E18 billion in debt, Vivendi will have to divest some of its assets. The water business would be a good source of funds - but the French government will insist on a French buyer, and there are few likely candidates. Vivendi may instead be forced to sell its US-based media businesses, returning the company to how it looked six years ago.

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US digital satellite: putting Sky in the shade

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Unilever: getting ahead in advertising

The cross-platform deal will allow Unilever to reach a broader range of consumers. Perhaps more importantly, it will also help it to develop highly specific targeted marketing initiatives. Unilever's competitors will need to update their own marketing initiatives in response, even as many companies dig in for the recession.

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Twitter is redefining communications

Twitter's popularity has exploded in recent months, with news organizations and enterprises looking to the service as a source of unfiltered information about products, services, and global events. While its differentiating features as a messaging tool may appear to be limitations, Twitter is altering discourse over the web, with implications for marketers, media outlets and governments alike.

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Terra Lycos: one head may be better than two

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Penguin: p-p-pick up an eBook

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Online marketing: integrating is the key

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