The G20 meeting in London did little to support the stimulation of global trade, with seemingly hollow promises and no firm commitment to advance the Doha round of trade negotiations. Despite the G20's leaders' acknowledgment of the importance of trade, and the announcement of $250 billion worth of trade credit funds, logistics companies will find little solace in the outcome of the summit.
For Whyte & Mackay, gaining the distribution rights for a brand in the fast-growing and lucrative golden rum segment will complement other areas of its spirits brand portfolio. Furthermore, this deal should offer a growth opportunity for Cockspur Rum, allowing it to compete in a segment where only a handful of key brands play.
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