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Type Product title / description Pub Price
CommentWire
CommentWire

Pepsi: focus on social media advertising may not be reflected across the market

A long tradition has been broken: Pepsi will focus its Super Bowl marketing activities on online channels in a bid to provide a more interactive brand experience, with its website and a prominent presence on Facebook forming the core of its advertising around the game. Online activity is gathering pace, but it is unclear whether this will become the prime focus for companies in the future.

Published By Datamonitor
01 Feb 2010
CommentWire
CommentWire

PepsiCo and Coca-Cola: going head-to-head

PepsiCo and Coca-Cola are reigniting their competition with advertising campaigns focusing on their key brands. Carbonated beverages have fallen out of favor with many consumers over health concerns, and sales have begun to decline in recent times. Both companies are looking to reverse this trend, but success could be limited.

Published By Datamonitor
22 Jan 2009
CommentWire
CommentWire

Shire/GSK: co-promotion deal too late for Vyvanse

Shire has announced a deal with GlaxoSmithKline to co-promote the ADHD treatment Vyvanse in the US. Shire's successful marketing of the leading blockbuster brand, Adderall XR, in the absence of such a partner may indicate that GlaxoSmithKline's contribution will be both marginal and too late, coming as it does after the launch of generic versions of Adderall XR.

Published By Datamonitor
01 Apr 2009

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