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Type Product title / description Pub Price

Type	Product title / description	Pub
CommentWire	Pepsi: focus on social media advertising may not be reflected across the market A long tradition has been broken: Pepsi will focus its Super Bowl marketing activities on online channels in a bid to provide a more interactive brand experience, with its website and a prominent presence on Facebook forming the core of its advertising around the game. Online activity is gathering pace, but it is unclear whether this will become the prime focus for companies in the future. Published By Datamonitor	01 Feb 2010
CommentWire	PepsiCo and Coca-Cola: going head-to-head PepsiCo and Coca-Cola are reigniting their competition with advertising campaigns focusing on their key brands. Carbonated beverages have fallen out of favor with many consumers over health concerns, and sales have begun to decline in recent times. Both companies are looking to reverse this trend, but success could be limited. Published By Datamonitor	22 Jan 2009
CommentWire	Shire/GSK: co-promotion deal too late for Vyvanse Shire has announced a deal with GlaxoSmithKline to co-promote the ADHD treatment Vyvanse in the US. Shire's successful marketing of the leading blockbuster brand, Adderall XR, in the absence of such a partner may indicate that GlaxoSmithKline's contribution will be both marginal and too late, coming as it does after the launch of generic versions of Adderall XR. Published By Datamonitor	01 Apr 2009

Pepsi: focus on social media advertising may not be reflected across the market

A long tradition has been broken: Pepsi will focus its Super Bowl marketing activities on online channels in a bid to provide a more interactive brand experience, with its website and a prominent presence on Facebook forming the core of its advertising around the game. Online activity is gathering pace, but it is unclear whether this will become the prime focus for companies in the future.

Published By Datamonitor

01 Feb 2010

CommentWire

PepsiCo and Coca-Cola: going head-to-head

PepsiCo and Coca-Cola are reigniting their competition with advertising campaigns focusing on their key brands. Carbonated beverages have fallen out of favor with many consumers over health concerns, and sales have begun to decline in recent times. Both companies are looking to reverse this trend, but success could be limited.

Published By Datamonitor

22 Jan 2009

CommentWire

Shire/GSK: co-promotion deal too late for Vyvanse

Shire has announced a deal with GlaxoSmithKline to co-promote the ADHD treatment Vyvanse in the US. Shire's successful marketing of the leading blockbuster brand, Adderall XR, in the absence of such a partner may indicate that GlaxoSmithKline's contribution will be both marginal and too late, coming as it does after the launch of generic versions of Adderall XR.

Published By Datamonitor

01 Apr 2009

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Pepsi: focus on social media advertising may not be reflected across the market

Published By Datamonitor

PepsiCo and Coca-Cola: going head-to-head

Published By Datamonitor

Shire/GSK: co-promotion deal too late for Vyvanse

Published By Datamonitor

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