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CommentWire
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After remaining the same for 85 years, Kraft Foods has launched a new Vegemite spread in Australia. The process has been driven almost entirely by 'crowdsourcing' feedback from loyal consumers. As Vegemite is a staple Australian food, Kraft has placed a large amount of value on heritage, with those who consume it most having a say in its formulation - a move that should draw a favorable response.
Published By Datamonitor
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15 Jun 2009 |
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CommentWire
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The Personal Accounts Delivery Authority has announced that the new national workplace pensions scheme is to be called the National Employment Savings Trust. While it hopes that the rebrand will boost pension uptake, providers still need to help make the industry more viable and sustainable with flexible solutions.
Published By Datamonitor
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25 Jan 2010 |
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Expert View
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Vegemite, one of the most popular food brands in Australia, has been forced to scrap the ill-fitting name 'iSnack2.0' after being lambasted both by consumers and the media. Despite the widespread criticism of the name and its withdrawal, Datamonitor views the intense media debate as a boon to a brand struggling with slowing sales.
Published By Datamonitor
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05 Oct 2009 |
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CommentWire
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HSBC has announced that it is to rebrand its global private banking operations amid concerns in the wider industry over the rebuilding of fee income and client confidence. This could be an effective approach, but only if it comes as part of a broader business transformation.
Published By Datamonitor
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17 Feb 2009 |
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