Latest Intelligence on Sales and Marketing

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Type Product title / description Pub Price
CommentWire
CommentWire

BT: hoping the future's O2

Published By Datamonitor
03 Sep 2001
CommentWire
CommentWire

Bulmers/CAMRA: cider for men, ale for women

Two new campaigns emphasize the importance of new consumer markets to the drinks industry. While real ale strives to attract more female drinkers, Strongbow cider is trying to compete with lager for the "LAD" market. Both campaigns are fighting unfavorable perceptions within the target market, indicating the strength of competition expected in the drinks industry over the next few years.

Published By Datamonitor
13 Aug 2002
CommentWire
CommentWire

Burger King/eBay: forging electronic loyalty

The pact should complement Burger King's earlier deal with AOL Time Warner. Both are aimed at resuscitating flagging sales among today's tech savvy American youth. Yet while these efforts will raise the fast food chain's online profile, it is far more important that Burger King meets consumer demands for increased variety and healthier foods.

Published By Datamonitor
16 Nov 2001
CommentWire
CommentWire

Burger King: aiming to be online customer loyalty king too

The US fast food giant has launched a scheme with online auctioneer eBay, enabling customers to bid on a range of goods from CDs to tickets using reward points. Winning customer loyalty in the fast food restaurant industry is a tricky business, and this initiative is sure to turn up the heat. Whether it will prove a success, however, is less certain.

Published By Datamonitor
14 Jan 2002
Expert View
Expert View

Burgundy over baked beans, even during the recession

In 2002, growth in the European economy is expected to decrease to just above zero, leading to a dip in consumer spending. But how will this affect consumer attitudes and values - and how will these attitudes and values will affect the ways consumers try and save money? Datamonitor analyst Andrew Russell comes to some surprising conclusions...

Published By Datamonitor
18 Apr 2002
CommentWire
CommentWire

Cadbury/Experentis: promoting South American stimulants

The launch of two new guarana chocolate bars for UK clubbers highlights the increasing use of trend-spotting in product development. But while giant Cadbury relies on traditional advertising, newcomer Experentis will use experiential and event marketing to target its core audience more precisely. The smaller firm's approach could well pay off.

Published By Datamonitor
09 Sep 2002
CommentWire
CommentWire

Cadbury: fighting for fat freedom

Criticism of Cadbury's controversial Get Active program prompted a vigorous defense. Cadbury is keen to fight any suggestion of regulation concerning marketing confectionery to children. This reactionary tactic contrasts strongly with the alcoholic industry's self-regulatory approach - and it may not provide the success story Cadbury is after.

Published By Datamonitor
13 May 2003
CommentWire
CommentWire

Cadbury: targeting new media to reach more consumers

Published By Datamonitor
06 Jun 2001
ResearchWire
ResearchWire

Cardiovascular advertising: dyslipidemia is 97% of spend

Published By Datamonitor
17 May 2001
CommentWire
CommentWire

Carlsberg: probably the fastest lager in the world

Carlsberg-Tetley hopes to consolidate the brands' positions in the competitive UK market, moving them upscale to capitalize on growth in the premium sector. Innovative marketing gimmicks such as the new Vortex bar tap could well capture young drinkers' imagination, but shifting a mass brand upmarket is never easy.

Published By Datamonitor
19 Feb 2002

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