Latest Intelligence on Sales and Marketing

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Type Product title / description Pub Price
CommentWire
CommentWire

Marketing: no rest in recessions

A study from the UK's Advertising Association emphasizes the need to maintain advertising spending even in recession times. For companies short of money, the goal must be in maintaining the same intensity of advertising efforts, but utilizing lower cost marketing techniques such as guerilla marketing tactics.

Published By Datamonitor
17 Mar 2003
CommentWire
CommentWire

Soft drinks: readying for the summer drinks battle

Both Coke and PepsiCo are launching lemon-lime drinks in the hope of capitalizing on the crucial summer sales period. However, as they launch ever more new products, marketing budgets will be spread more thinly. Meanwhile fragmenting media channels mean that marketers will have to become increasingly creative with their limited budgets.<BR />

Published By Datamonitor
12 Mar 2003
CommentWire
CommentWire

Gowrie Mountain: think Australian, package Australian

Australia's Gowrie Mountain Estate is preparing to release wine in cans to the US, UK and Japan. While there are many practical benefits to the idea - no spoilage, no need for bottle-openers, no need to finish a bottle - its success depends on good weather, and consumers being prepared accept the iconoclastic notion of wine in ring-pull cans.

Published By Datamonitor
07 Mar 2003
CommentWire
CommentWire

Pharmaceutical marketing: targeting women online

A combination of increasing Internet access, a general interest in health issues and high levels of interaction with physicians make women an ideal target segment for pharmaceutical manufacturers. Women are still the principal carers when it comes to family health, meaning that companies can also target women with health information relevant to men and children.

Published By Datamonitor
06 Mar 2003
CommentWire
CommentWire

British Gas: boiling-mad customers in a steam

British Gas' sales practices to drive boiler sales have been attacked by Energywatch, the industry's consumer protection organisation. The company's sales tactics may be counterproductive, given the current state of market development and the implications for the British Gas brand.

Published By Datamonitor
04 Mar 2003
CommentWire
CommentWire

PowderJect: Dukoral must catch the traveler's eye

PowderJect Pharmaceuticals has received Canadian marketing approval for its traveler's diarrhoea vaccine, Dukoral. The vaccine is orally administered and this will prove an advantage in terms of uptake success. However, compliance is typically low for travel vaccines and the company will need to adopt active promotional strategies to drive sales of the vaccine.

Published By Datamonitor
25 Feb 2003
CommentWire
CommentWire

GlaxoSmithKline: Serevent's loss is Advair's gain

Sales of GlaxoSmithKline's blockbuster asthma drug Advair will continue to drive growth in the respiratory sector, albeit at the expense of Serevent. Future growth for Advair will in large part be provided by additional indications in COPD.

Published By Datamonitor
21 Feb 2003
CommentWire
CommentWire

Pharmacia: all gain, no pain

Pharmacia's results demonstrate the benefits of its increased marketing strength. If Pharmacia's competitors are to maintain the value of their COX-II portfolio it is critical that they launch their products on the US market - and soon.

Published By Datamonitor
21 Feb 2003
CommentWire
CommentWire

Kenco/Wella: identity through TV

Wella and Rappor are both sponsoring television programs in order to align themselves with their core consumers' key lifestyle values. It's an effective strategy that allows consumers to determine what values are important and encourages them to associate those values with the brand.

Published By Datamonitor
20 Feb 2003
CommentWire
CommentWire

Mecca-Cola: the cola with a conscience

Mecca-Cola has seen rapidly growing sales as it rides the worldwide anti-capitalist backlash. With an ethical reputation that goes beyond its core Muslim market, its sponsorship of the anti-war protests in London placed Mecca-Cola on the world stage and at the same time highlighted the growing market for products of its ilk.

Published By Datamonitor
18 Feb 2003

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