7UP: green with envy

Attempting to turn things upside down in carbonated soft drinks is a noble goal for Cadbury Schweppes. However, whether it succeeds with its new product - green and caffienated dnL - remains to be seen. The company will need to be more innovative if it is to steal brand loyalty in an already over-crowded flavored soft drink marketplace.

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A European home for orphan drugs

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Abbott: new coronary stent set for mixed success

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Advertising: the World Cup curse

This World Cup has been one of the most exciting ever for viewers; many of the favorites have been sent home early, while new teams have made their mark. But it's not been so good for advertisers. With stars featured in many expensive ad campaigns failing to score, companies may well opt for safer and cheaper marketing options next time around.

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All out for OTC

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Allied Domecq: booze and text

Allied Domecq is turning more and more to SMS marketing to reach consumers, particularly when trying to raise brand awareness. SMS marketing has several key benefits, such as low cost and wide reach, but the real advantage is that each campaign can be tailored to serve the needs of the brand.

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Alpro: free from fear, but not risk

Alpro is aiming to capitalize on consumers' fears as well as their growing health awareness with a new marketing initiative for its soy-based foods. Although there is growing interest in foods that are free from certain ingredients, manufacturers must be aware of the dangers that marketing down this route entails.

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Alzheimer's disease: has NICE finally lived up to its name?

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Analytical CRM: garbage in, garbage out

Few sectors have suffered as much from vague vendor messages as the market for analytical CRM solutions. Analytical CRM vendors need to highlight the importance of Data Quality to the process, rather than pretend that their offering can be used effectively under less than optimal circumstances.

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Anheuser-Busch: beer that pleases the doctor

As summer dieting begins to kick in, beer-lovers no longer need to worry: a new ultra-low-calorie beer is being rolled out across the US. Alongside 'malternatives' such as Smirnoff Ice, such innovations are bringing a much-needed new dimension to the otherwise stagnant beer market.

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