Latest Intelligence on Sales and Marketing in Middle East and Africa

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Type Product title / description Pub Price
CommentWire
CommentWire

Boehringer Ingelheim: free antivirals for developing countries

Published By Datamonitor
05 Dec 2000
CommentWire
CommentWire

Mecca Cola: singing a different tune

Mecca Cola is in direct competition with Coca-cola, deliberately appealing to anti-US sentiments. This growing tendency for manufacturers to market themselves on a political positioning to take advantage of consumer concerns creates a loyal customer base that will not be easily swayed.

Published By Datamonitor
09 Jan 2003
CommentWire
CommentWire

Nestle/Danone: a formula for bad news

Selling formula baby milk to mothers in developing nations to replace breast milk has long been a touchy issue. As consumers become ever more suspicious of the motives of big business, some companies have allegedly still not mended their ways, courting bad press every time they reappear in the headlines.

Published By Datamonitor
21 Jan 2003
CommentWire
CommentWire

HSBC: rebranding its global private banking operations

HSBC has announced that it is to rebrand its global private banking operations amid concerns in the wider industry over the rebuilding of fee income and client confidence. This could be an effective approach, but only if it comes as part of a broader business transformation.

Published By Datamonitor
17 Feb 2009

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