Latest Intelligence on Product

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Type Product title / description Pub Price
Expert View
Expert View

NFC: US mobile network operators lay their cards on the table

The US near field communication (NFC) market has reached a milestone with the official unveiling of Isis, a joint venture mobile payments platform. Google meanwhile has announced that its updated Android operating system will offer full NFC software support. These developments mark a significant shift in the US NFC market, as major players formalize their intentions and lay out future strategies.

Published By Datamonitor
29 Nov 2010
CommentWire
CommentWire

Kellogg's: suffering losses after a challenging Q3

Breakfast giant Kellogg's has announced a net income fall of 6% in Q3, citing declining cereal sales and a product recall as key factors. While a recall is unusual and unforeseen, the result highlights the challenges posed in such a mature category. Kellogg's faces the problem not only of battling multiple competitors, but also the attitudes of consumers towards breakfast consumption in general.

Published By Datamonitor
03 Nov 2010
CommentWire
CommentWire

SUS: insurer launches innovative cover to cater to the needs of recessionary consumers

Salisbury Underwriting Services has announced the launch of a new insurance product aimed at employees fearful of losing their job and not being able to secure one of comparable pay. The product is likely to find particular favor among consumers that are worried about job security due to the recession, and feel that their financial situation will only worsen in the months ahead.

Published By Datamonitor
19 Aug 2009
Expert View
Expert View

Volatility in global commodities markets drives spend in risk management IT

Analysts expect that increased volatility in commodities markets globally will drive spend in risk management IT. However, commodities present their own unique characteristics that must be observed, making it fundamental for IT vendors looking to capitalize on the opportunity to have a full understanding and appreciation of the underlying physical market and of their potential client's business.

Published By Datamonitor
01 May 2008
CommentWire
CommentWire

Ginsters: pastie pester power

Currently targeting 18-35 year olds with their sandwiches and pastries, Ginsters is now seeking to capitalize on increasingly important children's market. To stand a chance of success Ginsters must make the product cool and fun, whilst emphasizing the nutritional benefits to parents.

Published By Datamonitor
30 May 2003
CommentWire
CommentWire

Coca-Cola: milking demand for healthy soft drinks

Coca-Cola is targeting a growing market for healthier drinks with its new milk-based beverage Swerve. But while the company's marketing clout should put Swerve on track for success, there have been a number of recent failures, including one of Coca-Cola's own attempts at cracking the market.

Published By Datamonitor
27 May 2003
CommentWire
CommentWire

Stakeholder pensions: wealthy still benefit

Recent analysis from the Association of British Insurers has demonstrated that the stakeholder pension is still failing to attract and benefit the people it is targeted at. If the government wishes to encourage the low-income band to save, this will not come through simplification but by compulsion.<BR />

Published By Datamonitor
23 May 2003
CommentWire
CommentWire

Merck: EFFECT trial puts Fosamax ahead of Evista

A head to head trial between osteoporosis drugs Fosamax (Merck) and Evista (Lilly) indicates that Fosamax causes greater bone mineral density increases over 12 months than Evista in postmenopausal women. However, while the results put Merck's drug ahead for now, the utility of such trials is increasingly in question.<BR />

Published By Datamonitor
23 May 2003
CommentWire
CommentWire

Cuervo: leaving the party

Cuervo is embarking on a multi-national campaign to improve its perception among twenty-somethings, who regard it as a party drink. As this effort must be refined for each country, this is an experiment in the power of marketing to affect different consumers' perception of the same product.<BR />

Published By Datamonitor
23 May 2003
CommentWire
CommentWire

Microsoft/AMD: the 64-bit question

Microsoft's launch of Windows Server 2003 and SQL Server 2000 for Itanium, and AMD's launch of its 64-bit Opteron processor, should encourage the uptake of 64-bit computing. Software development and support will be crucial in taking 64-bit hardware from its educational and scientific environments through to general purpose corporate computing.

Published By Datamonitor
20 May 2003

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