Latest Intelligence on Current Accounts

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Type Product title / description Pub Price
Expert View
Expert View

Reputation is vital for success in banking

Consumers are increasingly influenced by the reputation of banks when choosing to purchase a product. Banks with tarnished reputations will find it more difficult to acquire new customers.

Published By Datamonitor
28 Sep 2012
Expert View
Expert View

Santander hits the mark with 123

Santander has seen a substantial increase in its current account balances thanks to the success of its 123 current account. The rise in deposits is the result of a well-targeted and well-marketed proposition.

Published By Datamonitor
02 May 2013
Expert View
Expert View

Santander still the cashback king

Recent attempts to replicate Santander's triumph in attracting customers through its 123 account, which offers cashback on regular outgoings, are likely to have little success due to their lack of scale and regularity.

Published By Datamonitor
14 Nov 2013
Expert View
Expert View

Security top priority for Asia Pacific migrants

Banks targeting migrants from Asia Pacific need to educate this potentially lucrative segment about investment options, while leading with products that appeal to their need for financial certainty.

Published By Datamonitor
23 Oct 2013
ResearchWire
ResearchWire

Senior consumers: price matters for empty nesters

Published By Datamonitor
27 Oct 2005
Expert View
Expert View

Seven-day switching will not transform the current account market

The newly launched seven-day current account switching service will not drive a significant rise in consumer mobility, as it only addresses one of the many reasons for the high levels of inertia in this market.

Published By Datamonitor
17 Sep 2013
Expert View
Expert View

Switching incentives now a hygiene factor

Switching bonuses and in-credit interest have become a hygiene factor for consumers. Providers that do not offer at least one of these perks will lose out in the battle for new and existing customers.

Published By Datamonitor
04 Apr 2014
Expert View
Expert View

Tesco and Virgin face current account battle

Having finally announced plans to enter the current account market in 2014, both Tesco Bank and Virgin Money will have to work hard to persuade consumers to switch in significant numbers.

Published By Datamonitor
08 Jan 2014
Expert View
Expert View

Tesco Bank shuns the "Tesco Value" message with its new mortgage range

After much delay, Tesco Bank has finally confirmed its entry into the UK mortgage market. Starting from August 6, 2012, the bank is offering four products comprising a mix of fixed and tracker deals. However, the less than competitive rates on offer demonstrate a continued strategic shift away from the "Tesco Value" customer.

Published By Datamonitor
08 Aug 2012
CommentWire
CommentWire

Tesco Bank: FSA delays may prove disadvantageous in the mortgage field

Tesco Bank's plans to launch a competitive mortgage offering could be hit by the FSA's hardened stance on new entrants following the credit crunch, as well as a shortage of funding. To be able to provide a marketable offering, Tesco will need to boost its savings base, and so it will continue to bring out competitive savings products.

Published By Datamonitor
08 Oct 2010

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