Latest Intelligence on Current Accounts in Europe

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Type Product title / description Pub Price
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Switching incentives now a hygiene factor

Switching bonuses and in-credit interest have become a hygiene factor for consumers. Providers that do not offer at least one of these perks will lose out in the battle for new and existing customers.

Published By Datamonitor
04 Apr 2014
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Mass affluents want banking innovation

Mass affluent customers show much greater demand for innovation in banking services than their mass market counterparts, and are willing to switch providers if not satisfied.

Published By Datamonitor
19 Mar 2014
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Concerned about loyalty? Reach out to more women

Loyalty in banking is a perennial concern, but banks could boost their retention rates by appealing to more women.

Published By Datamonitor
11 Mar 2014
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M&S ups the ante and drops the fees

M&S Bank's new fee-free account signals its intention to become a mass market provider. The account, which offers generous terms, joins its existing range of paid-for accounts.

Published By Datamonitor
10 Mar 2014
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Banks must act to stop packaged account flight

Packaged account customers are more interested in the product than the provider, and are therefore less loyal. To retain these customers, banks must recognize that it is not simply convenience but the competitiveness of the product that drives provider choice.

Published By Datamonitor
10 Feb 2014
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Metro Bank: not just for holidays

Metro Bank has indicated a change in strategy from maximizing the number of current account customers to increasing the value of its customer base by encouraging greater usage of its accounts.

Published By Datamonitor
23 Jan 2014
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Tesco and Virgin face current account battle

Having finally announced plans to enter the current account market in 2014, both Tesco Bank and Virgin Money will have to work hard to persuade consumers to switch in significant numbers.

Published By Datamonitor
08 Jan 2014
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Santander still the cashback king

Recent attempts to replicate Santander's triumph in attracting customers through its 123 account, which offers cashback on regular outgoings, are likely to have little success due to their lack of scale and regularity.

Published By Datamonitor
14 Nov 2013
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Clydesdale and Yorkshire ready to compete on interest rates

Clydesdale and Yorkshire Banks have launched an attractive current account. However, they face an increasingly competitive interest-paying current account market.

Published By Datamonitor
31 Oct 2013
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Pub education for British expats

Mobile banking penetration is low among British expats. Providers reaching out to this otherwise well banked segment need to invest in customer education to increase mobile banking adoption rates.

Published By Datamonitor
25 Oct 2013

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