Reports and Briefs on Consumer Packaged Goods in United Kingdom

Published within

« | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ... | » »|

Type Product title / description Pub Price
Report
Report

Global Consumer Trends: Health

Covering topics such as product safety, natural and organics, functional foods, financial wellbeing, appearance anxiety and product labelling, this report is a comprehensive guide to the global health and wellness space from the consumer perspective

Published By Datamonitor
29 Jun 2009 $3995
Buy
Report
Report

Global Consumer Trends: Individualism

Covering topics such as the rise of self-expressive values, the desire for customization, and the growing prevalence of 'self-branding', this report is a comprehensive guide to the Individualism mega-trend and how it influences global consumers

Published By Datamonitor
30 Jun 2009 $3995
Buy
Company Report
Company Report

BrewDog case study: creating a high growth beer brand within a falling beer market

BrewDog is a rising star in the UK beer market, creating craft ales that have attracted a significant following. This case study looks at how the company has become the leading independent Scottish brewer and overcome the stagnant beer market.

Published By Datamonitor
30 Jun 2009 $295
Buy
Report
Report

Global Consumer Trends: Sensory

Covering topics such as brand loyalty, consumers' propensity to experiment, the appeal of authenticity, and trading-up prevalence, this report is a comprehensive guide to the Sensory mega-trend and how it influences global consumers

Published By Datamonitor
07 Jul 2009 $3995
Buy
Company Report
Company Report

Farmhouse Fare Case Study: creating opportunities in the premium chilled dessert category

This case study looks at the UK premium chilled dessert maker Farmhouse Fare. The company has performed well during the downturn benefiting from consumers' desire for comforting food in the recession combined with their preference for eating at home.

Published By Datamonitor
11 Aug 2009 $295
Buy
Report
Report

Global Consumer Trends: Convenience

This report is a comprehensive guide to the Convenience mega-trend and how it influences consumers globally. It covers the impact of time scarcity on food preparation and consumption, household and personal care habits, and shopping routines

Published By Datamonitor
13 Aug 2009 $3995
Buy
Report
Report

Global Consumer Trends: Gender Complexity

Gender Complexity is one of 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental because they set the preconditions for marketplace success

Published By Datamonitor
17 Aug 2009 $3995
Buy
Company Report
Company Report

Lambrini Case Study: growth and evolution of a female-specific alcoholic drinks brand

This case study focuses on Lambrini, a pear-based alcoholic drink made by Halewood in the UK. The range has evolved in response to consumer needs and is positioned to appeal to young women as a drink for female-dominated social occasions.

Published By Datamonitor
20 Aug 2009 $295
Buy
Company Report
Company Report

Ariel Excel Gel Case Study: pairing green credentials with value for money to gain a stronger emotional connection with consumers in household goods

This case study looks at how Ariel Excel Gel has established itself in the UK laundry market and enhanced its emotional connection with consumers through a focus on ethical credentials that have the dual benefit of saving money for the consumer.

Published By Datamonitor
20 Aug 2009 $295
Buy
Company Report
Company Report

Copella Fruit Juices Case Study: managing the transition from family business to mainstream expansion

This case study focuses on Copella, the UK fruit juice brand owned by PepsiCo. The brand is well established and has built a loyal following based on its focus on authenticity, locality and heritage, which it has maintained under a corporate owner.

Published By Datamonitor
20 Aug 2009 $295
Buy

« | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ... | » »|

No help is available.