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Report
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Traditional marketing practices are becoming less effective as consumers are overexposed to marketing messages and technology gets better at blocking these out. Social media offers the opportunity to increase the impact of marketing for FS providers.
Published By Datamonitor
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29 Nov 2011 |
$5250
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Report
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As a result of the global financial downturn consumers are increasingly streamlining their lifestyles, leading to them looking for time-saving features; FS providers can meet this consumer demand through targeting the Convenience Megatrend.
Published By Datamonitor
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10 Nov 2010 |
$3450
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Report
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FS providers must utilize all means to engage the jaded consumer. Social media is an exciting medium that opens a new world of possibilities as to how FS providers can market, communicate and interact with their customers
Published By Datamonitor
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26 Nov 2010 |
$3450
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Report
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The desire for protection and a need for safety is driven by uncertainty and stress. Trust lost as a result of the global downturn means consumers no longer trust their FS providers to offer financial safety; this lost trust must be restored.
Published By Datamonitor
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08 Dec 2010 |
$3450
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Report
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The global downturn has changed the saving behavior of consumers, making it necessary to identify people's new saving priorities and ascertain the best ways for competitors to distinguish themselves and their offerings to attract high-value consumers
Published By Datamonitor
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02 Oct 2009 |
$4495
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Report
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The Authenticity consumer trend in Financial Services is highly in demand post-downturn as consumers seek out honest and open services and products from providers with proven experience.
Published By Datamonitor
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24 Sep 2010 |
$4495
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Report
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This report uses Datamonitor's Financial Services Consumer Insight and Recovery from Recession surveys to profile Underbanked consumers who currently represent a missed opportunity for many traditional FS providers.
Published By Datamonitor
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22 Apr 2010 |
$4495
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Report
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Not all consumers have been adversely affected by the global recession. This report examines the Recession-Proof segment and analyzes the implications of their attitudes and behaviors for providers of FS products.
Published By Datamonitor
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28 Oct 2009 |
$4495
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Report
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Not all consumers have been adversely affected by the global recession. This report examines the Budget-Driven segment and analyzes the implications of their attitudes and behaviours for providers of FS products.
Published By Datamonitor
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24 Nov 2009 |
$4495
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Report
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Not all consumers have been adversely affected by the global recession. This report examines the Conscientious segment and analyzes the implications of their attitudes and behaviours for providers of FS products.
Published By Datamonitor
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08 Jan 2010 |
$4495
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