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A detailed analysis of global airport retailing including: expenditure, spend per passenger and category sales data to a regional level, a review of key strategic issues impacting the sector, and profiles of the ten largest airport retailers.
This report outlines the key drivers for a renewed focus on instore service and events and examines a selection of established and innovative examples from across six retail sectors, before providing some recommendations for the future.
The report examines the motivations for retailers to engage with social media before providing examples of innovative social media strategies implemented by retailers globally. Vitally it contains recommendations for those considering the strategy.
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