Reports and Briefs on Consumer Packaged Goods in South and Central America

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Type Product title / description Pub Price
Brief
Brief

10 Trends to Watch in Over-The-Counter Healthcare Products in 2012

Trends and innovations in over-the-counter (OTC) healthcare products are identified, discussed and explained in this webinar that was given on July 19, 2012. Watch the webinar recording: http://bit.ly/OTChealthcarewebinar

Published By Datamonitor
26 Jul 2012 $400
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Company Report
Company Report

Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile

Investigates the concept of ambush marketing by focusing on the recent FIFA 2010 World Cup example, but also reflects on how select companies that have used it effectively or ineffectively historically

Published By Datamonitor
28 Jul 2010 $295
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Report
Report

Best Practice in Corporate Social Responsibility

In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.

Published By Datamonitor
19 Sep 2011 $2795
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Brief
Brief

Brazilian Orange Juice Case Study: Seizing Opportunities for Market Development in the Brazilian Orange Sector

This case study examines the reasons why consumers are replacing orange juice with other drink types and what strategies need to be adopted by the industry in Brazil to boost opportunities in the category both locally and in the international market.

Published By Datamonitor
15 Apr 2011 $400
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Report
Report

Consumer and Innovation Trends in Baby Food and Drinks

Innovation in baby food and drinks continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally, based on Datamonitor’s TrendSights mega-trend framework.

Published By Datamonitor
15 Oct 2012 $3450
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Report
Report

Consumer and Innovation Trends in Beer

Beer drinkers are demanding a fuller and better drinking experience, forcing brewers to seek out a point of differentiation in their innovation: through provenance or production, a brand narrative, a signature drink or serve, or evocative packaging.

Published By Datamonitor
18 Jul 2012 $3450
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Report
Report

Consumer and Innovation Trends in Beer 2014

Beer drinkers are demanding a more satisfying drinking experience, forcing brewers to seek out points of differentiation in their innovation through provenance or production, a brand narrative, a signature drink or serve, or evocative packaging.

Published By Datamonitor
19 Feb 2014 $3450
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Report
Report

Consumer and Innovation Trends in Carbonated Soft Drinks

Innovation in carbonated soft drinks continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally based on Datamonitor’s TrendSights mega-trend framework.

Published By Datamonitor
20 Jun 2012 $3450
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Report
Report

Consumer and Innovation Trends in Cereal Products

Cereal products are characterized by their health and nutrition benefits. Changing consumer needs, cultural influences and the rising quest for quick, convenient products present a number of potential opportunities for innovation in this industry.

Published By Datamonitor
22 May 2012 $3450
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Report
Report

Consumer and Innovation Trends in Chocolate

Sensory and indulgence demands underpin chocolate NPD; however, changing consumer needs and an growing market competition are creating new innovation opportunities, which is driving the segmentation of the chocolate category by style and price.

Published By Datamonitor
16 Apr 2012 $3450
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