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Report
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Covering topics such as product safety, natural and organics, functional foods, financial wellbeing, appearance anxiety and product labelling, this report is a comprehensive guide to the global health and wellness space from the consumer perspective
Published By Datamonitor
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29 Jun 2009 |
$3995
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Report
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Covering topics such as the rise of self-expressive values, the desire for customization, and the growing prevalence of 'self-branding', this report is a comprehensive guide to the Individualism mega-trend and how it influences global consumers
Published By Datamonitor
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30 Jun 2009 |
$3995
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Report
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From food and alcohol to personal and household care, this report examines in detail how US consumers' attitudes and behaviors are changing amid the recession. It outlines key considerations for both FMCG manufacturers and retailers.
Published By Datamonitor
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06 Jul 2009 |
$1495
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Report
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Covering topics such as brand loyalty, consumers' propensity to experiment, the appeal of authenticity, and trading-up prevalence, this report is a comprehensive guide to the Sensory mega-trend and how it influences global consumers
Published By Datamonitor
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07 Jul 2009 |
$3995
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Report
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This report is a comprehensive guide to the Convenience mega-trend and how it influences consumers globally. It covers the impact of time scarcity on food preparation and consumption, household and personal care habits, and shopping routines
Published By Datamonitor
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13 Aug 2009 |
$3995
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Report
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This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty
Published By Datamonitor
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29 Sep 2009 |
$3995
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Report
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Income Complexity is one of the 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental as they set the pre-conditions for marketplace success
Published By Datamonitor
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20 Oct 2009 |
$3995
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Company Report
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This case study looks at two recent rebranding failures, Vegemite's brand extension and Tropicana's repackaging efforts, as well as Cadbury's gradual de-emphasis of the Dairy Milk megabrand, to assess why rebranding efforts often fail.
Published By Datamonitor
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29 Oct 2009 |
$295
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Report
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US, Brazilian and Canadian consumers are paying more attention to the nutritional profile of food and drinks. This report, focusing on the major dietary components, details how formulation specifics shape the dietary choices of these consumers
Published By Datamonitor
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09 Dec 2009 |
$2495
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Report
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This report analyzes the ill-defined but compelling issue of authenticity in consumer packaged goods. It provides deep consumer insight about the confluence of consumer trends driving the desire for more authentic offerings across product sectors
Published By Datamonitor
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17 Dec 2009 |
$2995
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
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