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Report
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This report analyzes the ill-defined but compelling issue of authenticity in consumer packaged goods. It provides deep consumer insight about the confluence of consumer trends driving the desire for more authentic offerings across product sectors
Published By Datamonitor
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17 Dec 2009 |
$2995
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Report
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In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.
Published By Datamonitor
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19 Sep 2011 |
$2795
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Report
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This report identifies eight main platforms that have formed the basis of the most significant products launches in Indian market. Through case studies, the report examines the best-in-class innovations and marketing strategy of 25 brands.
Published By Datamonitor
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07 Mar 2011 |
$1495
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Company Report
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This case study looks at Reckitt Benckiser's Cillit Bang range of household cleaning products, which has created a unique personality in household goods through its counter-trend use of low production value advertising with an assuredly retro theme.
Published By Datamonitor
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02 Feb 2010 |
$295
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Report
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General perception of household cleaning as a chore has led to innovation in cleaning products focusing on ease and convenience, as household care brands seek to make the cleaning experience easier, shorter and more enjoyable.
Published By Datamonitor
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03 Jul 2012 |
$3450
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Brief
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This case study is part of Datamonitor Consumer’s ForeSights research and explores the concept of new packaging formats made in part from plastic debris from the sea.
Published By Datamonitor
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28 May 2013 |
$400
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Report
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This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty
Published By Datamonitor
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29 Sep 2009 |
$3995
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Report
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This report is a comprehensive guide to the Convenience mega-trend and how it influences consumers globally. It covers the impact of time scarcity on food preparation and consumption, household and personal care habits, and shopping routines
Published By Datamonitor
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13 Aug 2009 |
$3995
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Report
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Covering topics such as product safety, natural and organics, functional foods, financial wellbeing, appearance anxiety and product labelling, this report is a comprehensive guide to the global health and wellness space from the consumer perspective
Published By Datamonitor
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29 Jun 2009 |
$3995
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Report
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Covering topics such as the rise of self-expressive values, the desire for customization, and the growing prevalence of 'self-branding', this report is a comprehensive guide to the Individualism mega-trend and how it influences global consumers
Published By Datamonitor
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30 Jun 2009 |
$3995
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Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
Business information covering a specific market or issue.