Reports and Briefs on Ready Meals

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Type Product title / description Pub Price
Report
Report

Brand Positioning in the Indian Consumer Goods Industry: Successful Strategies and Best Practice

This report identifies eight main platforms that have formed the basis of the most significant products launches in Indian market. Through case studies, the report examines the best-in-class innovations and marketing strategy of 25 brands.

Published By Datamonitor
07 Mar 2011 $1495
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Brief
Brief

Lunchables Case Study: Realigning a brand with the confluence of children's health and convenience needs

This case study examines how Lunchables has repositioned itself amid today’s anti-obesity era to capitalize on rising consumer health consciousness. In doing so, the brand has reignited falling sales, finishing 2010 with its best ever growth trends.

Published By Datamonitor
11 Jul 2011 $400
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Report
Report

Marketing to Australian Mums: getting through to the gatekeepers

Mums are one of the most profitable, sought-after segments in the FMCG industry; yet, traditional strategies for targeting mums have become outdated and irrelevant. This report identifies the key influences driving Australian mums’ product choices

Published By Datamonitor
13 Sep 2011 $3450
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Brief
Brief

Functional Foods: The Consumer Perspective

This report was presented by Datamonitor at the inaugural Vitafoods Asia event that took place in Hong Kong in September 2011. It explores the emerging and highly-lucrative market for functional foods in the Asia Pacific region.

Published By Datamonitor
18 Sep 2011 $400
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Report
Report

Best Practice in Corporate Social Responsibility

In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.

Published By Datamonitor
19 Sep 2011 $2795
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Report
Report

The Value of "Australian Made"

The local movement in Australia is gaining momentum, as consumers increasingly recognize the multi-faceted benefits of buying locally produced grocery products. This report explores the appeal of Australian made products in the FMCG industry.

Published By Datamonitor
13 Oct 2011 $3450
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Report
Report

Organics in Australia

Organics are a fast growing niche within Australia's grocery sector, as consumers strive to make healthier and more ethical choices. This report explores the diverse consumer values that inform the decision to buy - or not to buy - organic products.

Published By Datamonitor
15 Nov 2011 $3450
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Brief
Brief

What Does Today's Data Say About Tomorrow's Weight Management Market?

This presentation was given at the Weight Management 2011 webinar on November 9, 2011. Focused on the US, it provides an overview of where the weight management market is today including consumer attitudes and trends, and where the market is going.

Published By Datamonitor
18 Nov 2011 $400
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Report
Report

Successes and Failures in Consumer Packaged Goods Innovation and Marketing in 2011

This collection of case studies explores the most compelling successes and failures across the global consumer packaged goods landscape by combining consumer and product insight with concise case study analysis.

Published By Datamonitor
01 Dec 2011 $3450
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Report
Report

Private Label Evolution in Australia

Private label products have entered a defining era in Australian grocery shopping. This report explores the opportunities and challenges presented by the proliferation of private label in Australia, with particular emphasis on consumer preferences

Published By Datamonitor
08 Dec 2011 $3450
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