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Company Report
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The Wheaties cereal brand has experienced a recent downturn in sales, leading General Mills to review its brand strategy. This case study looks at Wheaties Fuel and how the product is being marketed as the first cereal designed specifically for men.
Published By Datamonitor
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17 Aug 2009 |
$295
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Report
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Gender Complexity is one of 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental because they set the preconditions for marketplace success
Published By Datamonitor
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17 Aug 2009 |
$3995
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Company Report
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This case study looks at how Ariel Excel Gel has established itself in the UK laundry market and enhanced its emotional connection with consumers through a focus on ethical credentials that have the dual benefit of saving money for the consumer.
Published By Datamonitor
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20 Aug 2009 |
$295
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Company Report
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This case study focuses on Lambrini, a pear-based alcoholic drink made by Halewood in the UK. The range has evolved in response to consumer needs and is positioned to appeal to young women as a drink for female-dominated social occasions.
Published By Datamonitor
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20 Aug 2009 |
$295
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Company Report
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This case study focuses on Fanta Furufuru Shaker, a "shake before you drink" carbonated jelly drink. Its huge success demonstrates how a soft drink combines indulgence with excitement to create an innovative product and its impact in the market.
Published By Datamonitor
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20 Aug 2009 |
$295
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Company Report
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This case study focuses on Copella, the UK fruit juice brand owned by PepsiCo. The brand is well established and has built a loyal following based on its focus on authenticity, locality and heritage, which it has maintained under a corporate owner.
Published By Datamonitor
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20 Aug 2009 |
$295
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Company Report
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The European bread & rolls category is a significant segment within the cereals & bakery market. This case study examines the drivers of the market, such as health, and analyses two key UK players, Associated British Foods and Premier Foods.
Published By Datamonitor
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21 Aug 2009 |
$295
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Brief
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This presentation outlines the driving and inhibiting factors influencing the development of slimming body care products globally
Published By Datamonitor
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24 Aug 2009 |
$995
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Report
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From food and alcohol to personal and household care, this report examines in detail how Swedish consumer attitudes and behaviors are changing amid the recession. It outlines key considerations for both FMCG manufacturers and retailers
Published By Datamonitor
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27 Aug 2009 |
$1495
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Company Report
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This case study looks at Hain Celestial UK, which makes the Linda McCartney line of ready meals, among others. The company is benefiting from the growing demand for food and drink that is healthy, environmentally friendly and ethically produced.
Published By Datamonitor
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28 Aug 2009 |
$295
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
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Opinion and market commentary from Datamonitor's industry experts.
Company reports provide detailed company evaluations.
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Opinion and market commentary from Datamonitor's industry experts.
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Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
Business information covering a specific market or issue.