Reports and Briefs on Consumer Packaged Goods

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Type Product title / description Pub Price
Company Report
Company Report

Wheaties Fuel Cereal Case Study: re-energizing a stalling cereal brand

The Wheaties cereal brand has experienced a recent downturn in sales, leading General Mills to review its brand strategy. This case study looks at Wheaties Fuel and how the product is being marketed as the first cereal designed specifically for men.

Published By Datamonitor
17 Aug 2009 $295
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Report
Report

Global Consumer Trends: Gender Complexity

Gender Complexity is one of 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental because they set the preconditions for marketplace success

Published By Datamonitor
17 Aug 2009 $3995
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Company Report
Company Report

Ariel Excel Gel Case Study: pairing green credentials with value for money to gain a stronger emotional connection with consumers in household goods

This case study looks at how Ariel Excel Gel has established itself in the UK laundry market and enhanced its emotional connection with consumers through a focus on ethical credentials that have the dual benefit of saving money for the consumer.

Published By Datamonitor
20 Aug 2009 $295
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Company Report
Company Report

Lambrini Case Study: growth and evolution of a female-specific alcoholic drinks brand

This case study focuses on Lambrini, a pear-based alcoholic drink made by Halewood in the UK. The range has evolved in response to consumer needs and is positioned to appeal to young women as a drink for female-dominated social occasions.

Published By Datamonitor
20 Aug 2009 $295
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Company Report
Company Report

Fanta Furufuru Shaker case study: How the novelty factor is employed to create an innovative product in the matured soft drinks market

This case study focuses on Fanta Furufuru Shaker, a "shake before you drink" carbonated jelly drink. Its huge success demonstrates how a soft drink combines indulgence with excitement to create an innovative product and its impact in the market.

Published By Datamonitor
20 Aug 2009 $295
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Company Report
Company Report

Copella Fruit Juices Case Study: managing the transition from family business to mainstream expansion

This case study focuses on Copella, the UK fruit juice brand owned by PepsiCo. The brand is well established and has built a loyal following based on its focus on authenticity, locality and heritage, which it has maintained under a corporate owner.

Published By Datamonitor
20 Aug 2009 $295
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Company Report
Company Report

European Bakery Case Study: key trends in the European bread & rolls sector

The European bread & rolls category is a significant segment within the cereals & bakery market. This case study examines the drivers of the market, such as health, and analyses two key UK players, Associated British Foods and Premier Foods.

Published By Datamonitor
21 Aug 2009 $295
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Brief
Brief

Opportunities and Threats Impacting Slimming Body Care Products

This presentation outlines the driving and inhibiting factors influencing the development of slimming body care products globally

Published By Datamonitor
24 Aug 2009 $995
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Report
Report

The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In Sweden

From food and alcohol to personal and household care, this report examines in detail how Swedish consumer attitudes and behaviors are changing amid the recession. It outlines key considerations for both FMCG manufacturers and retailers

Published By Datamonitor
27 Aug 2009 $1495
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Company Report
Company Report

Hain Celestial UK Case Study: responding to consumer demands for healthy and ethically sourced food

This case study looks at Hain Celestial UK, which makes the Linda McCartney line of ready meals, among others. The company is benefiting from the growing demand for food and drink that is healthy, environmentally friendly and ethically produced.

Published By Datamonitor
28 Aug 2009 $295
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