Insight on Consumer IT

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Type Product title / description Pub Price
Case Studies
Case Studies

Beats by Dre: What does Apple stand to gain?

On May 28, 2014, Apple announced that it was acquiring Beats Music and Beats Electronics for a total of $3bn. This case study assesses the Beats business, as well as the motivation for the high-profile deal, which was completed on August 1, 2014.

Published By MarketLine
05 Nov 2014 $495
Buy
Case Studies
Case Studies

Cult of the CEO: More than a job title?

This case study examines the role of the CEO in the age of personality, how their perceived importance is reflected in their remuneration packages, and analyzes the reputation of several well-known CEOs.

Published By MarketLine
25 Mar 2014 $495
Buy
Brief
Brief

Green Consumer Attitudes - Technology

Technology companies are developing products and services to harness the opportunities represented by environmentally conscious consumers

Published By Datamonitor
20 Dec 2010 $2900
Buy
Case Studies
Case Studies

Lenovo Group: Innovation and expansion in the digital age

In October 2012, reports suggested that Lenovo had become the world’s top PC maker based on shipments. This case study aims to evaluate how Lenovo has grown from a small start-up company in China, to a powerful global IT hardware player.

Published By MarketLine
28 Nov 2012 $495
Buy
Case Studies
Case Studies

Samsung Electronics Co., Ltd.: Is the SmartThings acquisition a smart thing?

This case study examines the emerging Internet of Things trend, assesses Samsung and its closest rivals' current position in the market, and analyzes Samsung's recent movements in the field, including its recent acquisition of SmartThings.

Published By MarketLine
29 Aug 2014 $495
Buy
Case Studies
Case Studies

Two's company: eBay, Symantec, and Hewlett-Packard to restructure

In just 10 days in 2014, eBay, Hewlett-Packard, and Symantec all announced that they are to split into two independent companies. This case study analyzes their recent financial performance, explains the splits and examines the reasons behind them.

Published By MarketLine
27 Oct 2014 $495
Buy
Case Studies
Case Studies

Uber Technologies Inc.: Calling a cab for the Taxi Industry?

Analysis of how technology has disrupted industry in the past and how it is currently doing so in the taxi operator industry. Detailing what Uber is, how it has grown so strongly and what threats currently jeopardize its upward trajectory.

Published By MarketLine
19 Nov 2014 $495
Buy

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