Technology companies are developing products and services to harness the opportunities represented by environmentally conscious consumers
In October 2012, reports suggested that Lenovo had become the world’s top PC maker based on shipments. This case study aims to evaluate how Lenovo has grown from a small start-up company in China, to a powerful global IT hardware player.
This case study examines the role of the CEO in the age of personality, how their perceived importance is reflected in their remuneration packages, and analyzes the reputation of several well-known CEOs.
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