Insight on Consumer IT in South and Central America

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Type Product title / description Pub Price
Case Studies
Case Studies

Beats by Dre: What does Apple stand to gain?

On May 28, 2014, Apple announced that it was acquiring Beats Music and Beats Electronics for a total of $3bn. This case study assesses the Beats business, as well as the motivation for the high-profile deal, which was completed on August 1, 2014.

Published By MarketLine
05 Nov 2014 $495
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Case Studies
Case Studies

Cult of the CEO: More than a job title?

This case study examines the role of the CEO in the age of personality, how their perceived importance is reflected in their remuneration packages, and analyzes the reputation of several well-known CEOs.

Published By MarketLine
25 Mar 2014 $495
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Brief
Brief

Green Consumer Attitudes - Technology

Technology companies are developing products and services to harness the opportunities represented by environmentally conscious consumers

Published By Datamonitor
20 Dec 2010 $2900
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Case Studies
Case Studies

Lenovo Group: Innovation and expansion in the digital age

In October 2012, reports suggested that Lenovo had become the world’s top PC maker based on shipments. This case study aims to evaluate how Lenovo has grown from a small start-up company in China, to a powerful global IT hardware player.

Published By MarketLine
28 Nov 2012 $495
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Case Studies
Case Studies

Samsung Electronics Co., Ltd.: Is the SmartThings acquisition a smart thing?

This case study examines the emerging Internet of Things trend, assesses Samsung and its closest rivals' current position in the market, and analyzes Samsung's recent movements in the field, including its recent acquisition of SmartThings.

Published By MarketLine
29 Aug 2014 $495
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