Insight on Consumer IT in North America

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Type Product title / description Pub Price
Case Studies
Case Studies

Cult of the CEO: More than a job title?

This case study examines the role of the CEO in the age of personality, how their perceived importance is reflected in their remuneration packages, and analyzes the reputation of several well-known CEOs.

Published By MarketLine
25 Mar 2014 $495
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Brief
Brief

Green Consumer Attitudes - Technology

Technology companies are developing products and services to harness the opportunities represented by environmentally conscious consumers

Published By Datamonitor
20 Dec 2010 $2900
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Case Studies
Case Studies

Lenovo Group: Innovation and expansion in the digital age

In October 2012, reports suggested that Lenovo had become the world’s top PC maker based on shipments. This case study aims to evaluate how Lenovo has grown from a small start-up company in China, to a powerful global IT hardware player.

Published By MarketLine
28 Nov 2012 $495
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