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Verdict Research: In an intensely competitive market, retailers must understand how they satisfy shoppers in order to enhance their appeal, while an insight into what drives customer satisfaction at competitors is essential to attract new shoppers.
Wal-Mart is the largest retailer in the world. The company over-shadows its competitors in terms of retail sales. This case study will examine the vast scale of Wal-Mart and the strategies that have led to such unprecedented growth.
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