Published within
| Type |
Product title / description
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Pub
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Price |
Report
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This report analyzes the ill-defined but compelling issue of authenticity in consumer packaged goods. It provides deep consumer insight about the confluence of consumer trends driving the desire for more authentic offerings across product sectors
Published By Datamonitor
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17 Dec 2009 |
$2995
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Report
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In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.
Published By Datamonitor
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19 Sep 2011 |
$2795
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Report
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General perception of household cleaning as a chore has led to innovation in cleaning products focusing on ease and convenience, as household care brands seek to make the cleaning experience easier, shorter and more enjoyable.
Published By Datamonitor
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03 Jul 2012 |
$3450
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Brief
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Consumer brands are starting to build upon the concept of scent-based marketing and incorporate functional benefits into product scent.
Published By Datamonitor
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26 Jun 2012 |
$400
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Report
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This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty
Published By Datamonitor
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29 Sep 2009 |
$3995
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Report
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This report is a comprehensive guide to the Convenience mega-trend and how it influences consumers globally. It covers the impact of time scarcity on food preparation and consumption, household and personal care habits, and shopping routines
Published By Datamonitor
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13 Aug 2009 |
$3995
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Report
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Covering topics such as product safety, natural and organics, functional foods, financial wellbeing, appearance anxiety and product labelling, this report is a comprehensive guide to the global health and wellness space from the consumer perspective
Published By Datamonitor
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29 Jun 2009 |
$3995
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Report
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Covering topics such as the rise of self-expressive values, the desire for customization, and the growing prevalence of 'self-branding', this report is a comprehensive guide to the Individualism mega-trend and how it influences global consumers
Published By Datamonitor
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30 Jun 2009 |
$3995
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Report
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Covering topics such as brand loyalty, consumers' propensity to experiment, the appeal of authenticity, and trading-up prevalence, this report is a comprehensive guide to the Sensory mega-trend and how it influences global consumers
Published By Datamonitor
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07 Jul 2009 |
$3995
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Report
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Global consumers are adjusting their product preferences in line with growing ethical consciousness. This report is a comprehensive guide that details how issues of ethicality and sustainability are affecting consumers' household product choices
Published By Datamonitor
|
12 May 2011 |
$3450
|
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Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
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