Published within
| Type |
Product title / description
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Pub
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Price |
Report
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Consumers increasingly turn to fellow customers for advice on their finances. Reduced trust in traditional advice and the growing influence of peer opinions drive the use of social media in the context of advice.
Published By Datamonitor
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02 Jun 2011 |
$5250
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Report
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This report examines the Cautious segment and analyzes the implications of their attitudes and behaviours for providers of FS products.
Published By Datamonitor
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17 Dec 2009 |
$4495
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Report
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The Authenticity consumer trend in Financial Services is highly in demand post-downturn as consumers seek out honest and open services and products from providers with proven experience.
Published By Datamonitor
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24 Sep 2010 |
$4495
|
Report
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The desire for protection and a need for safety is driven by uncertainty and stress. Trust lost as a result of the global downturn means consumers no longer trust their FS providers to offer financial safety; this lost trust must be restored.
Published By Datamonitor
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08 Dec 2010 |
$3450
|
Report
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FS providers must utilize all means to engage the jaded consumer. Social media is an exciting medium that opens a new world of possibilities as to how FS providers can market, communicate and interact with their customers
Published By Datamonitor
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26 Nov 2010 |
$3450
|
Report
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As a result of the global financial downturn consumers are increasingly streamlining their lifestyles, leading to them looking for time-saving features; FS providers can meet this consumer demand through targeting the Convenience Megatrend.
Published By Datamonitor
|
10 Nov 2010 |
$3450
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Report
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Traditional marketing practices are becoming less effective as consumers are overexposed to marketing messages and technology gets better at blocking these out. Social media offers the opportunity to increase the impact of marketing for FS providers.
Published By Datamonitor
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29 Nov 2011 |
$5250
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Report
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FS providers must appreciate the implications of social and demographic developments when considering acquisition and retention strategies.
Published By Datamonitor
|
20 Dec 2010 |
$3450
|
Report
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Consumers need help engaging with their finances and understanding financial products. Low financial intelligence has led to high levels of consumer debt and reduced savings. FS providers can educate consumers to help reduce bad debt.
Published By Datamonitor
|
05 Jan 2011 |
$5250
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Report
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Understanding the effects of income on consumer preferences in FS is essential to constructing an effective acquisition strategy
Published By Datamonitor
|
11 Nov 2010 |
$3450
|
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