Insight on Consumer Insights in Europe

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Type Product title / description Pub Price
Brief
Brief

Premixed Smirnoff Vodka and Cola Case Study: Propelling Premix Spirits into the Mainstream

A UK focused case study examining how a new product format could revitalise the ready-to-drink sector

Published By Datamonitor
27 Aug 2010 $400
Buy
Report
Report

Offering Ethicality & Sustainability in Personal Care

Global consumers are adjusting their product preferences in line with growing ethical consciousness. This report is a comprehensive guide that details how issues of ethicality and sustainability are affecting the personal care choices of consumers.

Published By Datamonitor
08 Sep 2010 $2995
Buy
Report
Report

Offering Ethicality & Sustainability in Alcoholic Drinks

Global consumers are adjusting their product preferences in line with growing ethical consciousness. This report is a comprehensive guide that details how issues of ethicality and sustainability are affecting alcoholic beverage choices

Published By Datamonitor
17 Sep 2010 $2995
Buy
Report
Report

Evolving Consumer Landscapes: Key Socio-Demographic Trends Driving Consumer Choices

This report tracks a variety of underlying socio-economic and socio-demographic indicators that shape the consumer landscape and can have a crucial impact on the foundation and evolution of consumer trends globally.

Published By Datamonitor
24 Sep 2010 $4495
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Report
Report

Weight Management Trends & Behaviors: Beyond Dieting & Obesity

This report examines consumer attitudes, values, perceptions and behaviors towards their health and weight, focusing on dietary intake and other lifestyle habits. It also covers their expectations and perceptions of the weight management industry

Published By Datamonitor
04 Oct 2010 $3450
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Report
Report

The Future of Sustainable Alcoholic Beverage Packaging

This report outlines why and to what extent sustainable packaging matters to consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly.

Published By Datamonitor
26 Oct 2010 $3450
Buy
Report
Report

The Future of Sustainable Personal Care Packaging

This report outlines why and to what extent sustainable packaging matters to consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly.

Published By Datamonitor
27 Oct 2010 $3450
Buy
Report
Report

The Future of Sustainable Food and Beverage Packaging

This report outlines why and to what extent sustainable packaging matters to consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly.

Published By Datamonitor
28 Oct 2010 $3450
Buy
Brief
Brief

Somersby Case Study: Establishing an Alcohol Category Adjacent to Beer

A case study focusing on how the Somersby cider brand has been established in certain markets of Northern Europe and Russia, where there has historically been little tendency to drink cider.

Published By Datamonitor
04 Nov 2010 $400
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Brief
Brief

Old Spice Case Study: Using Social Media to Revitalise a Brand

The case study looks at the rise of social media and how two notable CPG manufacturers in the men’s personal care have successfully incorporated it into their marketing strategy.

Published By Datamonitor
04 Nov 2010 $400
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