Awarded the ‘Best New Idea’ at the Food & Drink Expo 2012, Eat Balanced has focused on providing an ‘ingredients solution’ to removing the ‘guilt’ factor associated with consuming ‘junk food’, while claiming not to compromise on taste.
Ready meals are often characterized by their convenience benefits. However, changing consumer needs, scientific progress and an increasingly competitive marketplace are uncovering a breadth of opportunities for new and existing players.
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