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Report
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This report analyzes the ill-defined but compelling issue of authenticity in consumer packaged goods. It provides deep consumer insight about the confluence of consumer trends driving the desire for more authentic offerings across product sectors
Published By Datamonitor
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17 Dec 2009 |
$2995
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Report
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In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.
Published By Datamonitor
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19 Sep 2011 |
$2795
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Report
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This report identifies eight main platforms that have formed the basis of the most significant products launches in Indian market. Through case studies, the report examines the best-in-class innovations and marketing strategy of 25 brands.
Published By Datamonitor
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07 Mar 2011 |
$1495
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Company Report
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The case study enumerates how Britannia NutriChoice has offered a range of innovative products on a 'health with taste and vitality' platform to Indian consumers, who always perceived healthy foods to be low on taste and flavor.
Published By Datamonitor
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14 Apr 2010 |
$295
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Report
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This report analyzes changing consumer preferences towards purchase and usage of household products in India. It also outlines opportunities for companies in terms of emerging need states and product categories.
Published By Datamonitor
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19 Aug 2010 |
$1495
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Report
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Cereal products are characterized by their health and nutrition benefits. Changing consumer needs, cultural influences and the rising quest for quick, convenient products present a number of potential opportunities for innovation in this industry.
Published By Datamonitor
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22 May 2012 |
$3450
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Report
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Sensory and indulgence demands underpin chocolate NPD; however, changing consumer needs and an growing market competition are creating new innovation opportunities, which is driving the segmentation of the chocolate category by style and price.
Published By Datamonitor
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16 Apr 2012 |
$3450
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Report
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While beer volumes in many countries have floundered, the cider category has been growing. Crucially the category’s growth is being driven by relentless product innovation, bringing new entrants into the market.
Published By Datamonitor
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27 Apr 2012 |
$3450
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Report
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Consumers’ sensory demands underpin FAB NPD; however, changing consumer needs and an increasingly competitive marketplace are creating new innovation opportunities, which is ultimately driving the segmentation of the FAB category by style and price.
Published By Datamonitor
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07 Mar 2012 |
$3450
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Report
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General perception of household cleaning as a chore has led to innovation in cleaning products focusing on ease and convenience, as household care brands seek to make the cleaning experience easier, shorter and more enjoyable.
Published By Datamonitor
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03 Jul 2012 |
$3450
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Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
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