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Company Report
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Investigates the concept of ambush marketing by focusing on the recent FIFA 2010 World Cup example, but also reflects on how select companies that have used it effectively or ineffectively historically
Published By Datamonitor
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28 Jul 2010 |
$295
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Report
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This report analyzes the ill-defined but compelling issue of authenticity in consumer packaged goods. It provides deep consumer insight about the confluence of consumer trends driving the desire for more authentic offerings across product sectors
Published By Datamonitor
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17 Dec 2009 |
$2995
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Report
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In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.
Published By Datamonitor
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19 Sep 2011 |
$2795
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Report
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This report identifies eight main platforms that have formed the basis of the most significant products launches in Indian market. Through case studies, the report examines the best-in-class innovations and marketing strategy of 25 brands.
Published By Datamonitor
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07 Mar 2011 |
$1495
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Report
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General perception of household cleaning as a chore has led to innovation in cleaning products focusing on ease and convenience, as household care brands seek to make the cleaning experience easier, shorter and more enjoyable.
Published By Datamonitor
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03 Jul 2012 |
$3450
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Report
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This report tracks a variety of underlying socio-economic and socio-demographic indicators that shape the consumer landscape and can have a crucial impact on the foundation and evolution of consumer trends globally.
Published By Datamonitor
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24 Sep 2010 |
$4495
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Brief
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Analysis and opinion on Q1 2009 deal activity, containing the trends in the first quarter on merger and acquisition (M&A), private equity, private placement, IPO, secondary offering, and alliance/partnership deals.
Published By Datamonitor
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09 Jun 2009 |
$495
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Brief
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Consumer brands are starting to build upon the concept of scent-based marketing and incorporate functional benefits into product scent.
Published By Datamonitor
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26 Jun 2012 |
$400
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Brief
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Grocery retailers are adapting stores to specific shopper missions and profiles.
Published By Datamonitor
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10 Sep 2012 |
$400
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Report
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This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty
Published By Datamonitor
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29 Sep 2009 |
$3995
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Business Insight reports are an objective source of data, analysis and market insight
Insight for technology vendors into customer trends and pain points from key business decision makers.
Butler Group's thought leadership, opinion, with end user case studies and product profiles for key vendors.
Butler Group's vendor ranking and assessment model groups vendors into Outperform, Perform, and Under-perform categories.
Butler Group's thought leadership, opinion, and best practice with technology audits, product comparisons and rankings.
Opinion and market commentary from Datamonitor's industry experts.
Company profiles deliver detailed insight into how companies are organized and function with SWOT analysis.
Company reports provide detailed company evaluations.
Opinion and market commentary from Datamonitor's industry experts.
Company reports provide detailed company evaluations.
Opinion and market commentary from Datamonitor's industry experts.
Opinion and market commentary from Datamonitor's industry experts.
Track industry events, markets, products, customers, prospects, competitors and partners
Country profiles presenting easy-to-digest summaries and standardized data.
Databooks use charts and tables to provide a data-centric view of a particular market or category
Opinion and market commentary from Datamonitor's industry experts.
Comprehensive category data, including market value, volume, segmentation and share, with analysis.
Industry profiles provide standardized market data (including size & segmentation) and competitive analysis.
Market sizing and forecast data for a market or sector delivered in spreadsheet format.
Track industry events, markets, products, customers, prospects, competitors and partners
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
Business information covering a specific market or issue.