Insight on Food in Asia-Pacific

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Type Product title / description Pub Price
Company Report
Company Report

KFC Case Study: addressing recessionary challenges by focusing on health and value

This case study focuses on KFC, and how the fast food company is attempting to encourage growth during the recession. The company has in particular focused on value meals to enhance customer numbers, along with health and environmental initiatives.

Published By Datamonitor
10 Sep 2009 $295
Buy
Brief
Brief

Product Alert - September 2009

Pear cider is currently enjoying a renaissance in the UK, as this month's Product Alert reveals. Revived by clever marketing, the beverage has achieved success as a less sweet alternative to apple cider.

Published By Datamonitor
25 Sep 2009 $200
Buy
Report
Report

Global Consumer Trends: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty

Published By Datamonitor
29 Sep 2009 $3995
Buy
Report
Report

Global Consumer Trends: Age Complexity

Age Complexity is one of 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental because they set the preconditions for marketplace success

Published By Datamonitor
29 Sep 2009 $3995
Buy
Brief
Brief

MarketWatch: Food - October 2009

This month's Food MarketWatch looks at how restaurants in London have fared better than expected in 2009, with a below-average number of venues having closed during the last year. Appearances can be deceptive however and 2010 may be more challenging.

Published By Datamonitor
30 Sep 2009 $200
Buy
Brief
Brief

Financial Deal Insights Consumer Markets Q2 09

Analysis and opinion on Q2 2009 deal activity, containing the trends in the second quarter on merger and acquisition (M&A), private equity, private placement, IPO, secondary offering, and alliance/partnership deals.

Published By Datamonitor
02 Oct 2009 $495
Buy
Report
Report

Global Consumer Trends: Income Complexity

Income Complexity is one of the 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental as they set the pre-conditions for marketplace success

Published By Datamonitor
20 Oct 2009 $3995
Buy
Brief
Brief

Product Alert - October 2009

Japan's fully matured luxury market, coupled with recession-driven frugality, has necessitated a re-evaluation of how high-end goods such as luxury wines are marketed in the country, as this month's Product Alert reveals.

Published By Datamonitor
22 Oct 2009 $200
Buy
Company Report
Company Report

Australian Retail Grocery Market Case Study: challenging the dominance of Coles and Woolworths

This case study focuses on the Australian retail sector. While Woolworths and Coles dominate the market, they are threatened by the growth of both Aldi, increasingly seen as a destination shop as well as Costco which has recently entered the market.

Published By Datamonitor
29 Oct 2009 $295
Buy
Company Report
Company Report

Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain

This case study looks at two recent rebranding failures, Vegemite's brand extension and Tropicana's repackaging efforts, as well as Cadbury's gradual de-emphasis of the Dairy Milk megabrand, to assess why rebranding efforts often fail.

Published By Datamonitor
29 Oct 2009 $295
Buy

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