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Company Report
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This case study focuses on KFC, and how the fast food company is attempting to encourage growth during the recession. The company has in particular focused on value meals to enhance customer numbers, along with health and environmental initiatives.
Published By Datamonitor
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10 Sep 2009 |
$295
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Brief
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Pear cider is currently enjoying a renaissance in the UK, as this month's Product Alert reveals. Revived by clever marketing, the beverage has achieved success as a less sweet alternative to apple cider.
Published By Datamonitor
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25 Sep 2009 |
$200
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Report
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This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty
Published By Datamonitor
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29 Sep 2009 |
$3995
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Report
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Age Complexity is one of 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental because they set the preconditions for marketplace success
Published By Datamonitor
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29 Sep 2009 |
$3995
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Brief
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This month's Food MarketWatch looks at how restaurants in London have fared better than expected in 2009, with a below-average number of venues having closed during the last year. Appearances can be deceptive however and 2010 may be more challenging.
Published By Datamonitor
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30 Sep 2009 |
$200
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Brief
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Analysis and opinion on Q2 2009 deal activity, containing the trends in the second quarter on merger and acquisition (M&A), private equity, private placement, IPO, secondary offering, and alliance/partnership deals.
Published By Datamonitor
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02 Oct 2009 |
$495
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Report
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Income Complexity is one of the 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental as they set the pre-conditions for marketplace success
Published By Datamonitor
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20 Oct 2009 |
$3995
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Brief
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Japan's fully matured luxury market, coupled with recession-driven frugality, has necessitated a re-evaluation of how high-end goods such as luxury wines are marketed in the country, as this month's Product Alert reveals.
Published By Datamonitor
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22 Oct 2009 |
$200
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Company Report
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This case study focuses on the Australian retail sector. While Woolworths and Coles dominate the market, they are threatened by the growth of both Aldi, increasingly seen as a destination shop as well as Costco which has recently entered the market.
Published By Datamonitor
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29 Oct 2009 |
$295
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Company Report
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This case study looks at two recent rebranding failures, Vegemite's brand extension and Tropicana's repackaging efforts, as well as Cadbury's gradual de-emphasis of the Dairy Milk megabrand, to assess why rebranding efforts often fail.
Published By Datamonitor
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29 Oct 2009 |
$295
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Business Insight reports are an objective source of data, analysis and market insight
Insight for technology vendors into customer trends and pain points from key business decision makers.
Butler Group's thought leadership, opinion, with end user case studies and product profiles for key vendors.
Butler Group's vendor ranking and assessment model groups vendors into Outperform, Perform, and Under-perform categories.
Butler Group's thought leadership, opinion, and best practice with technology audits, product comparisons and rankings.
Opinion and market commentary from Datamonitor's industry experts.
Company profiles deliver detailed insight into how companies are organized and function with SWOT analysis.
Company reports provide detailed company evaluations.
Opinion and market commentary from Datamonitor's industry experts.
Company reports provide detailed company evaluations.
Opinion and market commentary from Datamonitor's industry experts.
Opinion and market commentary from Datamonitor's industry experts.
Track industry events, markets, products, customers, prospects, competitors and partners
Country profiles presenting easy-to-digest summaries and standardized data.
Databooks use charts and tables to provide a data-centric view of a particular market or category
Opinion and market commentary from Datamonitor's industry experts.
Comprehensive category data, including market value, volume, segmentation and share, with analysis.
Industry profiles provide standardized market data (including size & segmentation) and competitive analysis.
Market sizing and forecast data for a market or sector delivered in spreadsheet format.
Track industry events, markets, products, customers, prospects, competitors and partners
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
Business information covering a specific market or issue.