Insight on Beverages - Alcoholic in Asia-Pacific

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Type Product title / description Pub Price
Company Report
Company Report

Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile

Investigates the concept of ambush marketing by focusing on the recent FIFA 2010 World Cup example, but also reflects on how select companies that have used it effectively or ineffectively historically

Published By Datamonitor
28 Jul 2010 $295
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Report
Report

Authenticity & Provenance Trends: Consumer Insights and Marketing Opportunities

This report analyzes the ill-defined but compelling issue of authenticity in consumer packaged goods. It provides deep consumer insight about the confluence of consumer trends driving the desire for more authentic offerings across product sectors

Published By Datamonitor
17 Dec 2009 $2995
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Company Report
Company Report

Barefoot Radler Case Study: attracting new consumers to the beer market with an ethical, flavored beer offering

This case study looks at Barefoot Radler and how the Australian beer brand has grown in the marketplace by successfully delivering a product with strong ethical credentials and a taste profile enjoyed by non-beer drinkers.

Published By Datamonitor
21 May 2010 $295
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Report
Report

Best Practice in Corporate Social Responsibility

In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.

Published By Datamonitor
19 Sep 2011 $2795
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Report
Report

Consumer and Innovation Trends in Beer

Beer drinkers are demanding a fuller and better drinking experience, forcing brewers to seek out a point of differentiation in their innovation: through provenance or production, a brand narrative, a signature drink or serve, or evocative packaging.

Published By Datamonitor
18 Jul 2012 $3450
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Report
Report

Consumer and Innovation Trends in Cider

While beer volumes in many countries have floundered, the cider category has been growing. Crucially the category’s growth is being driven by relentless product innovation, bringing new entrants into the market.

Published By Datamonitor
27 Apr 2012 $3450
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Report
Report

Consumer and Innovation Trends in Flavored Alcoholic Beverages

Consumers’ sensory demands underpin FAB NPD; however, changing consumer needs and an increasingly competitive marketplace are creating new innovation opportunities, which is ultimately driving the segmentation of the FAB category by style and price.

Published By Datamonitor
07 Mar 2012 $3450
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Report
Report

Consumer and Innovation Trends in Wine

Stereotypes associated with wine – who should drink it, where it should come from, and how it should be consumed – are proving increasingly irrelevant as consumers' needs and demands erode preconceptions of the industry and create new opportunities.

Published By Datamonitor
02 Oct 2012 $3450
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Report
Report

Evolving Consumer Landscapes: Key Socio-Demographic Trends Driving Consumer Choices

This report tracks a variety of underlying socio-economic and socio-demographic indicators that shape the consumer landscape and can have a crucial impact on the foundation and evolution of consumer trends globally.

Published By Datamonitor
24 Sep 2010 $4495
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Brief
Brief

Five Key Consumer Issues for Australian Retailers Post-Recession: Defining the 'New Normal' for Retailers

This brief focuses on the key trends driving shopping behavior in the Australian retail channel, analyzing the longevity and impact on buying behavior, and how these evolving trends can be targeted at the product category and retail channel level.

Published By Datamonitor
24 Aug 2010 $1295
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