Insight on Consumer Packaged Goods in Asia-Pacific

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Type Product title / description Pub Price
Case Studies
Case Studies

Avon Products Inc: Poor performance necessitates change

This case study analyzes Avon's direct selling retail distribution strategy and assesses whether this has enabled the company to uphold its position within the beauty industry following recent declines in revenues.

Published By MarketLine
16 Apr 2014 $495
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Case Studies
Case Studies

Functional Foods: Growth of a niche market

This case study examines the functional food market, how it has devloped, grown, and leading players within the market. It also looks at what the future may hold for functional foods.

Published By MarketLine
27 Mar 2014 $495
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Case Studies
Case Studies

Cult of the CEO: More than a job title?

This case study examines the role of the CEO in the age of personality, how their perceived importance is reflected in their remuneration packages, and analyzes the reputation of several well-known CEOs.

Published By MarketLine
25 Mar 2014 $495
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Report
Report

Consumer and Innovation Trends in Beer 2014

Beer drinkers are demanding a more satisfying drinking experience, forcing brewers to seek out points of differentiation in their innovation through provenance or production, a brand narrative, a signature drink or serve, or evocative packaging.

Published By Datamonitor
19 Feb 2014 $3450
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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
11 Feb 2014 $495
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Case Studies
Case Studies

Premium TV Trends 2014: The year of 4K UHD?

The TV industry has struggled to innovate in recent years, and manufacturers are now focusing on 4K UHD resolution and form factor in an attempt to boost sales. This report identifies such trends, the strategy behind them and their potential impact.

Published By MarketLine
31 Jan 2014 $495
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Case Studies
Case Studies

Nestlé: Quest for dominance in the global coffee market

This case study analyzes how Nestlé has become a major player in the consumer packaged coffee market and the market segmentation strategies it is adopting to secure a position as undisputed market leader.

Published By MarketLine
26 Nov 2013 $495
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Case Studies
Case Studies

The fragrance industry: the success of product diversification

Fragrances have become an essential product and one which is targeted at a diverse range of consumers. This report provides analysis of the growing fragrance industry, and examines the marketing strategies deployed by players to target consumers.

Published By MarketLine
14 Nov 2013 $495
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Case Studies
Case Studies

NIKE, Inc.: Building a diverse business

This case study analyzes Nike's marketing and brand strategies and looks at how successful they have been in establishing the brand in various sports. The report also looks at how Nike has moved beyond sports and into casual clothing.

Published By MarketLine
30 Oct 2013 $495
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Case Studies
Case Studies

Craft Beer: A fast-growing market

This case study examines the boom that craft beers have experienced both in the US and worldwide in the past decade. The case study takes two craft brewers, Boston Brewery and BrewDog, and looks at how they became successful.

Published By MarketLine
15 Oct 2013 $495
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