Insight on Consumer Packaged Goods in South and Central America

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Type Product title / description Pub Price
Brief
Brief

10 Trends to Watch in Over-The-Counter Healthcare Products in 2012

Trends and innovations in over-the-counter (OTC) healthcare products are identified, discussed and explained in this webinar that was given on July 19, 2012. Watch the webinar recording: http://bit.ly/OTChealthcarewebinar

Published By Datamonitor
26 Jul 2012 $400
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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
11 Feb 2014 $495
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Company Report
Company Report

Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile

Investigates the concept of ambush marketing by focusing on the recent FIFA 2010 World Cup example, but also reflects on how select companies that have used it effectively or ineffectively historically

Published By Datamonitor
28 Jul 2010 $295
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Case Studies
Case Studies

Apple Inc.: The Steve Jobs Effect

In 2009, Steve Jobs, co-founder of Apple, was named CEO of the decade by Fortune Magazine. Jobs resigned from the company in August 2011, and died in October 2011.

Published By MarketLine
29 Feb 2012 $495
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Case Studies
Case Studies

Avon Products Inc: Poor performance necessitates change

This case study analyzes Avon's direct selling retail distribution strategy and assesses whether this has enabled the company to uphold its position within the beauty industry following recent declines in revenues.

Published By MarketLine
16 Apr 2014 $495
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Report
Report

Best Practice in Corporate Social Responsibility

In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.

Published By Datamonitor
19 Sep 2011 $2795
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Brief
Brief

Brazilian Orange Juice Case Study: Seizing Opportunities for Market Development in the Brazilian Orange Sector

This case study examines the reasons why consumers are replacing orange juice with other drink types and what strategies need to be adopted by the industry in Brazil to boost opportunities in the category both locally and in the international market.

Published By Datamonitor
15 Apr 2011 $400
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Case Studies
Case Studies

Brazilian Orange Juice Case Study: Seizing Opportunities for Market Development in the Brazilian Orange Sector

This case study examines the reasons why consumers are replacing orange juice with other drink types and what strategies need to be adopted by the industry in Brazil to boost opportunities in the category both locally and in the international market.

Published By MarketLine
01 Jul 2011 $495
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Case Studies
Case Studies

Brazil’s booming beauty industry: a growing success

This case study analyses Brazil’s growing beauty industry, opportunities for foreign players wanting to enter the market, and the strategies used by local companies to maintain their position within an increasingly competitive market.

Published By MarketLine
12 Aug 2013 $495
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Case Studies
Case Studies

Cadbury: Losing brand value after acquisition by Kraft?

In 2009 Kraft bid to takeover Cadbury for £9.8bn ($16bn), this was however rejected. In 2010 Kraft’s offer valued at $19.5bn (£11.5bn) was accepted by Cadbury. This case study examines the affects the acquisition has had on Cadbury’s brand name.

Published By MarketLine
17 Jan 2013 $495
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