Insight on Music, Video, Books, Stationery and Entertainment Software in South and Central America

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Type Product title / description Pub Price
Case Studies
Case Studies

Activision Blizzard: Blockbuster success on console and PC

The formation of Activision Blizzard in 2008 saw two heavyweights of the video games industry come together. Both Activision and Blizzard have achieved great success in their fields, and have contributed to the rise of a veritable gaming superpower.

Published By MarketLine
04 Oct 2012 $495
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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
11 Feb 2014 $495
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Case Studies
Case Studies

Beats by Dre: What does Apple stand to gain?

On May 28, 2014, Apple announced that it was acquiring Beats Music and Beats Electronics for a total of $3bn. This case study assesses the Beats business, as well as the motivation for the high-profile deal, which was completed on August 1, 2014.

Published By MarketLine
05 Nov 2014 $495
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Case Studies
Case Studies

King Digital Entertainment plc: Sweet success of Candy Crush but doubts remain

King Digital Entertainment plc is an interactive entertainment company that develops and publishes casual games. This case study looks at King's history, examines its product portfolio, its over-reliance on Candy Crush, and the parallels with Zynga.

Published By MarketLine
10 Jun 2014 $495
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Case Studies
Case Studies

Microsoft Xbox One: The battle against Sony PlayStation 4

This case study analyzes the battle thus far between the Xbox One and PS4 in terms of strategies employed, how these have been shaped by the previous generation of consoles, and how Microsoft can give itself a competitive advantage moving forward.

Published By MarketLine
15 Nov 2013 $495
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Case Studies
Case Studies

Microsoft Xbox: How Microsoft challenged the dominance of Nintendo and Sony

In 2001, Microsoft entered the games consoles market, releasing the Xbox. This gave the compay a firm footing in the market and the success of its follow-up console,the Xbox 360, has made it a serious competitor to Nintendo and Sony.

Published By MarketLine
20 Jun 2012 $495
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Case Studies
Case Studies

Nintendo Co., Ltd: Can software save the Wii U?

With the Wii U failing to meet expectations, this case study analyzes Nintendo's recent financial woes, and assesses the company's efforts to get its latest home console back on track through the utilization of its strong character and software IP.

Published By MarketLine
08 Sep 2014 $495
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Case Studies
Case Studies

Nintendo Co., Ltd: Innovating in a reactive market

Nintendo has challenged competitors Sony and Microsoft with an innovative progression of the home console market through its Wii and Wii U consoles. This case study looks at Nintendo's success so far, and factors influencing strategy going forward.

Published By MarketLine
26 Nov 2012 $495
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Case Studies
Case Studies

The music industry: The rise of digital music

The music industry has changed dramatically in the past 40 years: in 1973, LP/EPs and 8-Tracks made up 86% of the music industry’s revenues in the US, while in 2012 digital formats made up 54.8% of the US music industry’s revenues.

Published By MarketLine
19 Sep 2013 $495
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