The emerging electronic cigarette market is growing at a good rate currently, and represents either a challenge to or a major opportunity for the leading tobacco companies, which are beginning to invest heavily.
The Global Tradeshow Update is a review of the major consumer goods events from across the globe, as reported by Datamonitor's Product Launch Analytics (PLA) team. This edition focuses on the TPE 2012 held in Las Vegas, US.
This collection of case studies explores the most compelling successes and failures across the global consumer packaged goods landscape by combining consumer and product insight with concise case study analysis.
Retail–ready packaging (RRP) developments have to date been focused on operational improvements for retailers. This report examines how CPG companies can use RRP in in-store marketing by improving navigation and making categories easier to shop.
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