Insight on Household Products in North America

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Type Product title / description Pub Price
Brief
Brief

10 Trends to Watch in Packaged Goods in 2012

Focused on consumer packaged goods trends expected to rise to prominence in 2012 with special emphasis on the US market, this presentation was given via a webinar that ran on January 13, 2012.

Published By Datamonitor
26 Jan 2012 $400
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Company Report
Company Report

Alma Win Case Study: promoting skin and environment friendly products in household cleaning and laundry

This case study focuses on Alma Win, a range of household cleaning and laundry products. The brand claims that its products are organic and biodegradable while also offering consumers the health and sensory benefits of being kind to the skin.

Published By Datamonitor
03 Sep 2009 $295
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Company Report
Company Report

Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile

Investigates the concept of ambush marketing by focusing on the recent FIFA 2010 World Cup example, but also reflects on how select companies that have used it effectively or ineffectively historically

Published By Datamonitor
28 Jul 2010 $295
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Report
Report

Authenticity & Provenance Trends: Consumer Insights and Marketing Opportunities

This report analyzes the ill-defined but compelling issue of authenticity in consumer packaged goods. It provides deep consumer insight about the confluence of consumer trends driving the desire for more authentic offerings across product sectors

Published By Datamonitor
17 Dec 2009 $2995
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Report
Report

Best Practice in Corporate Social Responsibility

In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.

Published By Datamonitor
19 Sep 2011 $2795
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Report
Report

Consumer and Innovation Trends in Household Cleaning Products

General perception of household cleaning as a chore has led to innovation in cleaning products focusing on ease and convenience, as household care brands seek to make the cleaning experience easier, shorter and more enjoyable.

Published By Datamonitor
03 Jul 2012 $3450
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Report
Report

Evolving Consumer Landscapes: Key Socio-Demographic Trends Driving Consumer Choices

This report tracks a variety of underlying socio-economic and socio-demographic indicators that shape the consumer landscape and can have a crucial impact on the foundation and evolution of consumer trends globally.

Published By Datamonitor
24 Sep 2010 $4495
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Brief
Brief

ForeSights: Functional Scents

Consumer brands are starting to build upon the concept of scent-based marketing and incorporate functional benefits into product scent.

Published By Datamonitor
26 Jun 2012 $400
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Brief
Brief

ForeSights: Highly Targeted Supermarket Layouts

Grocery retailers are adapting stores to specific shopper missions and profiles.

Published By Datamonitor
10 Sep 2012 $400
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Report
Report

Global Consumer Trends: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty

Published By Datamonitor
29 Sep 2009 $3995
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