Innovation in hot drinks continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally, based on Datamonitor's TrendSights mega-trend framework.
Headline news on-the-go takes inspiration from Tim Hortons coffee chain to consider a novel concept to enhance the consumer experience through offering customized up-to-date news at the point of purchase, updated hourly throughout the day.
Unilever-owned Lipton is a long running tea brand that traces its roots back to the 19th century. Now a global brand, despite its long heritage, Lipton is keen to innovate its product range and customer communication.
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