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Company Report
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This case study looks at Wrigley and how the company has maintained its leading position in the gum market by focusing on innovation. Its latest product launch, 5 has been particularly successful in marketing a multi-sensory offering to young adults.
Published By Datamonitor
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11 Aug 2009 |
$295
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Company Report
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The Wheaties cereal brand has experienced a recent downturn in sales, leading General Mills to review its brand strategy. This case study looks at Wheaties Fuel and how the product is being marketed as the first cereal designed specifically for men.
Published By Datamonitor
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17 Aug 2009 |
$295
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Brief
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This presentation was given at the Weight Management 2011 webinar on November 9, 2011. Focused on the US, it provides an overview of where the weight management market is today including consumer attitudes and trends, and where the market is going.
Published By Datamonitor
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18 Nov 2011 |
$400
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Report
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This report examines consumer attitudes, values, perceptions and behaviors towards their health and weight, focusing on dietary intake and other lifestyle habits. It also covers their expectations and perceptions of the weight management industry
Published By Datamonitor
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04 Oct 2010 |
$3450
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Company Report
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This case study focuses on Unilever's Vaseline skincare brand and examines how it has successfully retained a leadership position in the body skincare market by focusing on the dry skin care problems of a broad consumer demographic.
Published By Datamonitor
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10 Mar 2010 |
$295
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Brief
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This case study examines how consumer buying behavior in the US laundry care sector was impacted by the recession, and how the Dial Corporation and Procter & Gamble looked to capitalize on these changing shopping habits.
Published By Datamonitor
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29 Mar 2011 |
$400
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Brief
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Unit-dose packs align well with convenience trends and can command premium prices. However, as they are also costly and technically complex, those products that offer real performance benefits over standard formats are most likely to succeed.
Published By Datamonitor
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17 Jun 2011 |
$400
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Company Report
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This case study concentrates on Tsingtao, one of the strongest domestic brands in the Chinese market. it looks at how the brand is dealing with foreign brand competition and its movement into foreign markets.
Published By Datamonitor
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15 Mar 2010 |
$295
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Report
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Trust & Transparency is one of 40 trends impacting the future consumer and innovation landscape. This report deconstructs the trend, before considering the specific implications for food, drinks, personal and household care, packaging, and retail.
Published By Datamonitor
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22 Feb 2012 |
$3450
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Report
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This document outlines Datamonitor's updated view on global consumer mega-trends, with an overview of the eight mega-trends, 16 trends, and 40 sub-trends in our new TrendSights framework. Watch the webinar recording: http://bit.ly/trendsightswebinar
Published By Datamonitor
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24 Jan 2012 |
$3450
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Business Insight reports are an objective source of data, analysis and market insight
Insight for technology vendors into customer trends and pain points from key business decision makers.
Butler Group's thought leadership, opinion, with end user case studies and product profiles for key vendors.
Butler Group's vendor ranking and assessment model groups vendors into Outperform, Perform, and Under-perform categories.
Butler Group's thought leadership, opinion, and best practice with technology audits, product comparisons and rankings.
Opinion and market commentary from Datamonitor's industry experts.
Company profiles deliver detailed insight into how companies are organized and function with SWOT analysis.
Company reports provide detailed company evaluations.
Opinion and market commentary from Datamonitor's industry experts.
Company reports provide detailed company evaluations.
Opinion and market commentary from Datamonitor's industry experts.
Opinion and market commentary from Datamonitor's industry experts.
Track industry events, markets, products, customers, prospects, competitors and partners
Country profiles presenting easy-to-digest summaries and standardized data.
Databooks use charts and tables to provide a data-centric view of a particular market or category
Opinion and market commentary from Datamonitor's industry experts.
Comprehensive category data, including market value, volume, segmentation and share, with analysis.
Industry profiles provide standardized market data (including size & segmentation) and competitive analysis.
Market sizing and forecast data for a market or sector delivered in spreadsheet format.
Track industry events, markets, products, customers, prospects, competitors and partners
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
Business information covering a specific market or issue.