Insight on Music, Video, Books, Stationery and Entertainment Software in North America

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Type Product title / description Pub Price
Report
Report

Social Media Strategies in Global Retailing

The report examines the motivations for retailers to engage with social media before providing examples of innovative social media strategies implemented by retailers globally. Vitally it contains recommendations for those considering the strategy.

Published By Verdict
24 May 2011 $2795
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Report
Report

Instore Services and Events in Global Retailing

This report outlines the key drivers for a renewed focus on instore service and events and examines a selection of established and innovative examples from across six retail sectors, before providing some recommendations for the future.

Published By Verdict
20 May 2011 $2795
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Case Studies
Case Studies

King Digital Entertainment plc: Sweet success of Candy Crush but doubts remain

King Digital Entertainment plc is an interactive entertainment company that develops and publishes casual games. This case study looks at King's history, examines its product portfolio, its over-reliance on Candy Crush, and the parallels with Zynga.

Published By MarketLine
10 Jun 2014 $495
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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
11 Feb 2014 $495
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Case Studies
Case Studies

Target Corporation: Holiday strategy 2013

This case study analyzes the strategies that Target is utilizing to gain custom during the 2013 holiday season, and how it is responding to challenges posed by general macroeconomic conditions, time restraints and the rise of digital commerce.

Published By MarketLine
22 Nov 2013 $495
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Case Studies
Case Studies

Microsoft Xbox One: The battle against Sony PlayStation 4

This case study analyzes the battle thus far between the Xbox One and PS4 in terms of strategies employed, how these have been shaped by the previous generation of consoles, and how Microsoft can give itself a competitive advantage moving forward.

Published By MarketLine
15 Nov 2013 $495
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Case Studies
Case Studies

The music industry: The rise of digital music

The music industry has changed dramatically in the past 40 years: in 1973, LP/EPs and 8-Tracks made up 86% of the music industry’s revenues in the US, while in 2012 digital formats made up 54.8% of the US music industry’s revenues.

Published By MarketLine
19 Sep 2013 $495
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Case Studies
Case Studies

Amazon’s Kindle: Dominating the e-book market while selling at cost price

Amazon’s latest Kindle tablets & ereaders are sold at cost price, with Amazon relying on the sale of digital content for profits. This case study looks at how they approach the market with this business model, and its domination of the e-book market.

Published By MarketLine
16 Jan 2013 $495
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Case Studies
Case Studies

Nintendo Co., Ltd: Innovating in a reactive market

Nintendo has challenged competitors Sony and Microsoft with an innovative progression of the home console market through its Wii and Wii U consoles. This case study looks at Nintendo's success so far, and factors influencing strategy going forward.

Published By MarketLine
26 Nov 2012 $495
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Case Studies
Case Studies

Activision Blizzard: Blockbuster success on console and PC

The formation of Activision Blizzard in 2008 saw two heavyweights of the video games industry come together. Both Activision and Blizzard have achieved great success in their fields, and have contributed to the rise of a veritable gaming superpower.

Published By MarketLine
04 Oct 2012 $495
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