Insight on Media in North America

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Type Product title / description Pub Price
Case Studies
Case Studies

The Times Paywall: How to Respond to Declining Copy Sales and Online Content

This case study focuses on The Times newspaper's implementation of an online paywall in order to counteract a decline in revenue as a result of falling print sales.

Published By MarketLine
01 Dec 2011 $495
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Case Studies
Case Studies

Netflix Inc: Can it succeed in the UK?

Netflix Inc. launched its online streaming service in the UK in January 2012 after a series of publicity blunders, which saw the company lose 800,000 subscribers. This report explores whether or not Netflix is capable of succeeding in the UK market.

Published By MarketLine
14 Mar 2012 $495
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Case Studies
Case Studies

Sponsorship and sport: A marriage of convenience

With both sponsors and sponsees becoming increasingly aware of the mutually positive effects of sponsorship, the link between sport and big business looks set to become stronger still.

Published By MarketLine
08 May 2012 $495
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Case Studies
Case Studies

Facebook: How a start-up became the world's largest social network

Facebook is the world’s most popular social network with 901 million monthly active users (MAUs) worldwide. This has translated into a multi-billion dollar company. This case study examines its rise and the challenges it may face in the future.

Published By MarketLine
18 May 2012 $495
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Case Studies
Case Studies

The Walt Disney Company: The entertainment empire strikes back

The Walt Disney Company agreed a $4bn fee to acquire Lucasfilm Ltd in October 2012. This gives Disney two successful film franchises, Star Wars and Indiana Jones, and also an array of technology and special effects studios.

Published By MarketLine
11 Dec 2012 $495
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Case Studies
Case Studies

HBO: Driving revenues and profits for Time Warner

HBO, a subsidiary of media conglomerate Time Warner, is a premium pay television service available through cable. This case study explores HBO’s success in recent years and analyses the challenges it faces in the near future.

Published By MarketLine
15 Jan 2013 $495
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Case Studies
Case Studies

Omnicom: How M&A created a world-leading communications company

Omnicom is one of the world’s largest advertising companies. Its has grown through M&A over many years. The acquired companies are not absorbed into a single Omnicom brand, but retain their individuality. This study explains why.

Published By MarketLine
16 Jan 2013 $495
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Case Studies
Case Studies

Amazon’s Kindle: Dominating the e-book market while selling at cost price

Amazon’s latest Kindle tablets & ereaders are sold at cost price, with Amazon relying on the sale of digital content for profits. This case study looks at how they approach the market with this business model, and its domination of the e-book market.

Published By MarketLine
16 Jan 2013 $495
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Case Studies
Case Studies

Facebook: The future of its ad-supported business model

As the largest social media site in the world Facebook offers its services for free, generating revenues through online advertising. After the company’s IPO in May 2012, the sustainability of the ad-supported business approach has been questioned.

Published By MarketLine
30 Jan 2013 $495
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Case Studies
Case Studies

MySpace: Irrelevant, or rising Phoenix?

MySpace was once the world’s most popular social networking site, however by the end of 2008 its title had been usurped by Facebook. Re-launched in January 2013 under new owners Specific Media, the site is attempting to become relevant once more.

Published By MarketLine
13 Feb 2013 $495
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